Germany

Generalist Product Management

UX Design

UX Research

Master of Business Administration - MBA

Master's degree

Erasmus

Bachelor's degree

Giacomo Giorgianni

Senior Product Manager

Communication

Collaboration

Problem-solving

Critical-thinking

Presentation skills

Tableau

Airtable

Figma

Jira

Miro

Confluence

Google Analytics

I was in charge of identifying, prioritizing, and managing product initiatives for the organic acquisition of new users and the optimization of conversions on our most strategic pages for the SERP.

The metrics I aimed to move were:% Organic Traffic, Ranking on Result Page, Time on site, bounce rate and revenue generated.

I worked with a cross-functional team consisting of 4 developers (2BE, 2 FE), a Tech lead, 1 UX / UI Design, 1 Product Analyst and a QA Manager. The last two resources were shared with other teams.

One of the main initiatives I worked on consisted in going from this: 
https: //www.mydealz.de/gruppe/iphone-7 to this https://www.mydealz.de/gruppe/iphone-12, for a overall uplift of "incoming organic traffic" of 3pp and a reduction of the bounce rate up to 12pp

I worked on both Product Management and Digital Marketing.

✓ Introduction of a quarterly roadmap based on KPIs defined with the board. The roadmap has been identified starting from user behavior, analyzed through Facebook/Google pixels and Analytics.
✓ The progressive refactoring of the product page has brought uplift finished/initiated orders ratio by 15% MoM (from 32% to 34%, estimated with pre-post analysis)
✓ The introduction of the wishlist brought the cross-platform overall conversion rate from 11% to 12.5% ​​MoM (+1.5%)
✓ Identification of the need for a feedback tool (Trustpilot) and related setup
✓ Introduction of a Marketing automation tool (Userengage) and related setup. Continuous experimentation. The user quota required for statistical significance on result over retention has not yet been reached.
✓ Support in the A / B Testing of new FB and Google Ad sets, Audencies and bidding strategies
✓ Identification of new marketing channels to be tested. IE: Introduction of the Affiliate channel (+ 5% total Acquisitions with ROI + 35% on the first 6 month. Increase 6-month retention by +3pp)

I've been the interface between the product department (made up of developers, analysts and designers) and business one; in a complex market with 3 major stakeholders: Retailers/Brands, Shopper and Users. My main focus was mainly on products intended for the latter.
In particular, I dealt with:
- Engaging a process of Change Management and product evolution for tactical and short-term requests;
- Define annual roadmaps, prioritizing the activities and functionalities to be implemented in such a way to be in line with the company strategy and objectives;
- First-hand follow-up of the launch of Supermercato24 Plus, Brands' dedicated promotions and other initiatives with significant positive impacts, mainly on the following KPIs: Average Cart, Order Volume and Retention / Order Frequency.
- Definition, together with the other components of the Product Management team, of an OKR framework with the aim of increasingly get closer to a full Data-Driven approach
- Collaboration in Analysis and Reporting activities through Excel, HeidiSQL and Google Spreadsheet
- Collaboration in Ux Design and Copywriting activities through InVision
- Management and coordination of development activities, in an Agile Scrum context, using Jira as a Project Management tool

I was responsible for the implementation of consulting projects addressing the optimization of ALM process and the development of collaboration mechanism between business, IT Development and IT Operations at different management levels of the company. 

I applied practices borrowed from the Design Thinking and Agile Project Management fields, with particular focus on the Scrum Framework. 

As head of a business unit which aims to offer this kind of support, I was actively involved in pre-sales activities, such as meetings and B2B marketing campaigns, and administrative ones, budgeting and income estimation processes.
 
• Coaching and Advisory on the application of practices coming from different Agile Frameworks (Scrum, SAFe, DA2) and DevOps (Continuous Integration, Delivery, Deployment) in contexts with different technology stacks (Microsoft TFS / VSTS, Open Source, CA Automic) 
• Scrum Master 
• Organizer and Speaker Workshop on issues Agile-Like
• Pre-Sales: Sales Support, Business Development and Marketing 
• Monitoring Area performance in terms of budget and income
• Mentoring & resource Management Activities

Mainly, I managed the production of a B2B Project Management Web Application. The solution is customizable delivered in SaaS mode and offers  standard project management features to all users. My main tasks were:
• Dealing with both prospects and acquired customers for the definition and prioritization of new features to be implemented, through workshops (Disney Method, Customer Journey Mapping)
• Sketching of the application
• Coordination of both offshore development and IT operation teams, applying Scrum practices (User Stories Mapping, Timeboxed Development, Sprint Retrospective) and tools, such as Trello, Waffle.io and Github
• Business Planning and definition of sales strategies, pricing and budget
• Delivery mode definition
• Coordination of B2B Marketing campaigns and pre-sales activities through meetings aimed to acquire new customers

Co-founder of a startup whose main objective is 360-degree profiling of users' purchases,  both offline, in physical stores, and online, in e-commerce. 
Together with the other team members, I took care of the definition of the idea and the related business model, applying the principles of Lean Startup. In particular: 
• App Concepting, applying Business Model Canvas 
• Development of Landing Page and Blog 
• High Level Architecture Development
• Mobile App sketching 
• Coordination of the development of Android app 
• Features' Prioritization and Validation based on A / B Testing, using Google Analytics, and market research through online surveys. 
• Support the implementation of the Business Plan with a focus on the estimation of infrastructure and implementation costs

Giacomo Giorgianni🇩🇪

About Giacomo Giorgianni

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