

Lead Designer at Emirates NBD Bank
Lead Designer at Emirates NBD Bank
I’m a designer. For 9 years my work allowed me to collect a wide variety of experiences: from leading & managing design teams, to defining the vision, and designing products, services, brand identity, and interactive design for web and “phygical” platforms.
Coming from a visual background I specialized in User Interface always keeping in mind the Interaction Design of the experience. I had the opportunity to work across an incredible range of industries, disciplines, and cultures. This allowed me to keep a very holistic view when approaching business and design problems.
As a DesignOps & Systems lead, I help designers to focus on design, and design managers to focus on managing and supporting their designers and their work, towards one objective: to amplify design’s impact at scale.