Israel

UX Design

UI/ Visual Design

Branding and Identity Design

Product Design

Growth Product Management

Branding

UX Testing

UX Research

Certificate

Graphic design

Giora Feldman ⭐

VP of Product Design

Product strategy

Communication

Collaboration

Time management

Presentation skills

Stakeholder management

Leadership

Human computer interaction

User research

Adobe Illustrator

Adobe Photoshop

Adobe XD

Asana

Axure

Figma

Greenhouse

Intercom

InVision

Jira

Lucidchart

Mailchimp

Maze

Miro

Mixpanel

Adobe Creative Suite

Lookback

Hello Heart's mission is to empower people to understand and improve their health using smartphone technology. We help employers and health plans take heart risks under control with a clinically-based smartphone solution.

• As the Head of Product Design at a leading PMS company, I spearheaded the establishment of a global Product Design Group with a mission to create and execute an exceptional user experience vision

• Owned the Product Design (UX & UI) strategy across all of Guesty’s product lines

• Collaborated extensively with the C-level executives to drive a comprehensive cultural transformation within the company, with a particular focus on elevating the standard of UX & UI in our product to world-class levels

• Established processes and principles across the company to ensure High-quality and user-centered design UX principles to enhance the Guesty products' various use cases. This resulted in a significant improvement, clarification, and innovation of the overall user experience

• Led 3 design teams for B2B and B2B2C products (total 10 employees)

• Grew the team from 3 Product Designers to 9 Product Designers and 1 UX Writer

• Promoted and guided 2 Product Designers to the Team Lead position

Igentify® is a digital health company. It has developed the world’s first Digital Genetic Counselor™ – a digital platform for genetic tests providers.

Leading the UX/I Design in the organization.
Research, Define & implement up to date design workflow & methodology for UX experts, UI designers, UX researchers, and project managers.
Teach and implement new tools such as Sketch, Invision, Principle, Confluence, and more.
Implementing efficient design methods for increasing the efficiency of the design work such as Component libraries, design systems, Software guidelines, Research kits, and more.
Designing User Experience for complex medical with an emphasis on genetics web Platform.
Designing User Experience for medical, on-boarding and data gathering mobile apps.
Managing the Design of all companies graphic materials.
Increase the awareness of the value of design inside the organization.

Academic Director of the UX course department of the Netcraft Academy northern course.
Lecturing about the field of User Experience.

Visiting User Experience Lecturer at the Technion -  Israel Institute of Technology.
Leader and creator of the UX studies in the Digital Marketing Course

2012 - 2016 - Lecturer in the UX UI Department
2016 - 2019 - Head of UX UI Studies and Senior Lecturer

Managing Large Scale Design and Advertising Projects for International and Israeli companies.
Designing User Experience for websites
Managing the design studio of 5 designers
Heading Branding projects for The Jerusalem Theatre, Wok to Walk, Hishtil and more
Managing and Designing Advertising Campaigns for the web, radio, and billboards.

Penguin Studio is a UX/I and Branding Studio. Over the past 13 years, the studio created 
tens of e-commerce websites, Mobile and Desktops Apps for the International and the Israeli Industry.

Managed 5 employees: UX/I designers, and Developers.
Led and managed large scale projects for companies such as EL-AL, Real Commerce, Greg, Shopnfly, Newrow, Daa / Recycles and more
Designed high-impact, user-centered Web sites, and mobile apps with strong emotional appeal, sophisticated production values, and intuitive navigation to maximize user engagement and amplify powerful brand identities.
Established UX design as the first stage of all web and mobile application development, instituting a user-centered design approach

Giora Feldman ⭐🇮🇱