Giseli Anversa🇧🇷
Head of Product at RD Station
About Giseli Anversa
Head of Product at RD Station
As an Product Manager with a passion for Digital Product Management, I thrive on seamlessly integrating various areas of a SaaS company to drive business success.
With the firm belief that our developed solutions unlock the potential for businesses in the Software Industry and for our clients, I understand the importance of a deep comprehension of the market, business rules, and customer behavior in crafting solutions that ensure long-term sustainability.
With over 18 years in management and planning roles, I've spent the last 5 years focusing on Product Management. My diverse product management journey has given me the opportunity to work with various team structures and products at different stages, ranging from Discovery to Go-to-market, in both in-house and outsourced teams.
Currently, I'm part of RD Station, a market-leading Brazilian company that offers SaaS solutions to empower the Marketing and Sales strategies of small, medium, and large enterprises.
I can provide valuable assistance in structuring Product Discovery strategies, understanding and building product strategy (growth, business metrics, handoffs, and roadmaps), and managing your career progression. Let me share my expertise and insights with you to help you excel in
Expertise
What mentees say
“A Gi é uma pessoa fora da curva. Desde a transição de carreira, me ajudou com dicas valiosas e, 7 meses depois, continua me ajudando e agregando bastante. Seu vasto conhecimento e insights foram fundamentais para aprimorar e evoluir minhas habilidades na área de produtos. Aqueles que têm a sorte de tê-la como líder são muito privilegiados. Sempre serei grato pela oportunidade de aprendizado.”