

Senior Service Designer at frog
Senior Service Designer at frog
Ciao! I'm Giulia, a Senior Service Designer at frog London.
I studied Industrial Design and Product Service System Design at Politecnico di Milano, then started my career as a Service Designer in Rome before moving to London four years ago. Six years in, I've worked across sectors on everything from new service design to large-scale ecosystem redesign and CX transformation, running research with end users and senior stakeholders alike.
As a mentor, I can help you with: *Service design tools and methods — understanding the most common frameworks and, more importantly, learning how to choose the right one for your context
*Portfolio reviews — helping you pick the right projects for your audience, find the right focus for each case study, and cut what's diluting your story
*Storytelling — whether for a portfolio or a client presentation, I can help you build a narrative that lands with the people you're trying to reach
*Career path and pivots — if you're wondering whether service design is right for you, or how to break in without a "traditional" background, let's talk.