

Principal Product Designer at Zalando
Principal Product Designer at Zalando
I am a Service Designer based in Berlin specialized in Design and UX Research. My diverse skillset helps transform qualitative insights gathered during design research into solutions that adopt a life-centered design approach.
I recently relocated to Berlin after 10 years in Milan working as a freelance service designer and researcher. Some of the clients I worked for : Apple, Puma, Samsung, Rocky Mountain Institute, Genentech, Vodafone, AXA, Qatar Free Zone, Lavazza. Currently, I am leading inclusive design and research initiative at Delivery Hero, a global food delivery platform.
In my free time, I like to meet interesting people (anyone and everyone is interesting to me:) and have out-of-the-box conversations, tell stories through photography, explore vintage and pre-loved fashion stores and communities, and paint and illustrate my observations and feelings.
I am very intrigued by the intersection of art, psychology, and new media. And open to projects that support creative and entrepreneurial communities.
Fun fact about me: I love to dance jazz and blues. And my favorite cocktail is Whiskey Sour :)
“I went through a case study of mine and Göksu was able to give me very helpful and constructive feedback, e.g. how to showcase more leadership skills, how to cut down unnecessary information, etc. Thank you again for taking the time and the advice, I really appreciate it!”
“Göksu was very professional, empathetic, and honest / transparent. I really appreciate the time you took and the constructive feedback you provided, which was direct and to the point. I also appreciate how you took the time to understand my context and how I came to UX research. I’m looking forward to a second session—thank you again.”
“Göksu is a friendly mentor who shared valuable insights about UXR processes. She answered all my questions in detail. I appreciate her kind help with my inquiries.”