United Kingdom

Product Design

UX Design

Design Operations

Service Design

Interaction Design

Goncalo Andrade

Lead Product Designer

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Stakeholder management

Leadership

Design systems

User research

Adobe Illustrator

Adobe Photoshop

Figma

Adobe Creative Suite

Sketch

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

RLDatix, a leader in healthcare compliance software, engaged YLD to build a unified design system for its suite of products. Taking over from previous designers, I’ve led the effort to establish a scalable design language from scratch, ensuring consistency, usability, and efficiency across their platform.
	•	Leading the creation of a design system to unify RLDatix’s disparate products, ensuring consistency and scalability.
	•	Managing the design team and collaborating closely with developers and client stakeholders to drive adoption and alignment.
	•	Using Figma, Storybook, and Chromatic to build and document reusable components with clear guidelines.
	•	Educating internal teams on the value of design systems and best practices, fostering a design-first mindset.
	•	Bridging the gap between design and engineering, streamlining implementation, and improving handoff processes.

I implemented processes to generate a more focused design culture and her the department grow in design maturity. Through this structure and coaching/mentoring, I turned a group of designers working individually into a team working together to solve problems and create a common Design System.

This resulted in a more cohesive design language and better products that were better for the users and easier for the developers to implement.

- Created a design team that worked together and helped each other
- Introduced new processes and tools, including better user research and modern tools like Figma
- Instilled a culture of design as part of product strategy Proved the value of research and made it a standard part of developing any product
- Consolidated disparate visual languages into a cohesive component library and managed its design and implementation

Worked to implement the digital transformation from a sales-led feature factory to a product-led and research-based approach.
Collaborated closely with the Product Managers (PMs) and Chief Product Officer (CPO) to continuously refine the design strategy and ensure that the user is at the center of all our endeavors.
Additionally, I built and led the design team, helping them grow and succeed.

- As part of the company’s digital transformation, I established the design practice.
- I played a pivotal role in designing and developing product strategies, implementing the User Research process, and creating a knowledge repository.
- I mentored and upskilled PMs in User Research, providing them with the necessary skills and knowledge to effectively conduct research and inform product development.
- I managed the Experience Design team, overseeing their priorities, workflows, and fostering a positive and collaborative work environment.

Helped define the strategy for entering the car insurance market by focusing on entry points and lifetime interactions

- Worked on a scalar experience to be delivered over time Defined MVP functionality for a full user journey

Worked on 2 projects in the Agile Hub, both internal tools for managing and tracking cargo shipments of several products across the world. I worked closely with POs and SMEs to discover the users' needs and the best strategy to address them.

- Worked with stakeholders across Europe and Asia
- Mapped complex data-rich journeys with highly specialised users
- Distilled multiple complex business processes into simpler journeys and interactions

Worked on Audience Growth strategy and tactics for the Vogue websites across the globe, as well as an internal tool for syndication.

The largest piece of work, however, was a research and UX strategy piece around customer journey mapping. This was a pilot map, followed by a workshop with representatives from the multiple markets, such as Japan, Russia and the US, to familiarise the different product teams with the UX process.

- Worked with the UX Lead on the company's UX strategy starting in 2020
- Produced a large and detailed Customer Journey Map based on in-depth research
- Supported projects tactically and produced design deliverables

Worked in the RAP team creating a new product to challenge the existing business and their way of working, disrupting from within.

This new service and product were app-only and heavily focused on empowering the customer.

- Lead the user research and conducted most of it, both moderated and unmoderated, in-person and remote.
- Designed radically different user journeys from the established in the business, backed with data and then tested
- Worked closely with Service Design, UI Design, and others in tight feedback loops for rapid iteration and progress

Assumed ownership of the experimental pilot project for pioneering new user journeys throughout the upholstery (sofas and armchairs) section, and eventually inspiring the other teams through our work.

Also worked on a service blueprint and initial design strategy for a personal shopper internal app.

  - Challenged most of the established UX patterns, always backed with research data
  - Planned and conducted user research for rapid experimentation and iteration
  - Liaised with other teams, including product, UX, commercial journeys, physical product design, in-store.

Lead the project to create a client portal for the customers to view and manage their business's card payments.

Understanding and simplifying the processes and information involved formed the majority of the work.

- Ensuring UX best practices through mentorship and leadership on the UX Design practice.
- Understanding the user’s needs and focusing the product development to better suit them.

Goncalo Andrade🇬🇧

About Goncalo Andrade

Expertise

What mentees say