Thailand

UX Design

UI/ Visual Design

Design Operations

Service Design

Product Design

Customer Experience (CX)

Front-end

UX Research

Service Design Research

UX Engineering

Bachelor of Arts

Sira Hanchana

Head of UX/UI

Usability Testing

Quantitative research

Public Speaking

Product analytics

Product strategy

Prototyping

Qualitative research

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Presentation skills

Conflict resolution

Stakeholder management

Leadership

Project management

Analytical skills

Design systems

Forecasting and reporting

Information architecture

User research

Product roadmap

Optimal Workshop

Optimizely

Trello

UserTesting

Zapier

Zeplin

Airtable

Balsamiq

Canva

ChatGPT

Crazy Egg

Figma

Framer

Google Data Studio

Hotjar

HTML

Jira

Lucidchart

Maze

Miro

Notion

Adobe Creative Suite

Google Analytics

Lookback

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

I help mentor whoever needs to work on their UX/UI projects and is looking to change their career toward UX/UI. https://adplist.org/mentors/gotosira

• Create a design system and manage overall user experience for all projects for all BUs and centralized design team.
• Managing a team of 20+ UX/UI designers for all squads in the digital strategy team as a lead chapter.
• Help guide, teach, and evangelize the user experience best practices, research, and analysis methodology.

Manage design team, design and digital development strategies for banking applications and related services.

I help teach weekly basic and advanced User Experience and User Interface Design for the online platform and also help students with basic design skills, design thinking, prototyping with modern digital design tool such as Figma, Sketch, Invision.

- Oversee, maintain, and improve all user experience for internal and external IT projects.
- Initiate and build Chubb Design System with the IT department.

Manage the user experience look and feel of S-Life and Crossroads mobile application aligning with corporate identity. Develop workflow and integrate digital solution to traditional method and system innovatively.

- Responsible for the improvement of user experience since the beginning of the online funnels ( search, landing pages, portal journey) to the sales funnel in the call center room. Work closely with Customer Champion team, Product & Pricing under the Marketing department. Communicate and commuted from Thailand and Singapore from time to time in order to set up projects and trained web development in CMS.

- Design tools that were used in UX projects and tasks included InvisionApp, SessionCam, Optimizely. Brainstorming idea and create design loop feedback internal and launch A/B testing with real customers. Track customer behavior in Google Analytics and various tools.

- Oversee the user experience and design the new VTM/ATM/CDM user interface for initial staging of projects.
- Plan and conduct the usability testing and research to find out insights and real customer journeys and behaviors.
- Manage and deliver the project from scratch to production-ready elements.

Currently, overview UI/UX experience of internal and external applications. Manage the opportunity and looking for improvement of projects. Gathering all the requirements and manage timeline of various projects including PRUPolicy, Financial Need Analysis, Unit Link Calculator applications.

- Manage digital projects of Tops, FamilyMart, Segafredo. 
- Create and optimize the project and business flow with customer experience cycle in mind.
- Generate strategies and solutions from SEOs and other channels.
- Deal, manage and overview the integration of multiple internal and external vendors and payment gateways for business solutions. 
- Look over and improve user experience and design usability for all digital products and all platforms ( web, apps, mobile, tablets).

- Currently, manage overall look and feel as well as improving user interface designs and user experiences of sites including Bangkok.com, Phuket.com, Latestays.com including site experiences.
- Increase and optimize the search engine for projects to increase the conversion rates of booking and articles read by 80% including mobile devices and desktops at the end of the year of 2014.
- Improving integrated experience based on Magnolia CMS technology.

- Manage Front-End Interface and User Experience for massive traffic portal sites. 
- Integrated the portal rebranded with Hotel.com branding experience and Front-End web architecture.
- Integrate third-party usability testing, analyse data, and improve user experience of portal sites.
- Optimise the portals using various modern methodology of Front-End techniques, look over the user flow and the performance issues of sites.

- Manage overview look and feel, optimisation user experience flow of TrueVisions Anywhere and TrueVision Store products for web application and mobile application.

- Design UI & UX on mobile applications
- Web Design & Development
- Design & Develop Management

Successful achievements:
• Satisfied users and their experience rated TrueMovie application a first-runner up entertainment application for 3 weeks in iOS App Store.
• TrueMovie.TV -- design User Interface and create exceptional experience on many mobile applications such iOS, Android, Windows Phone, Tablet, Smart Television.
• Front-end web design & Development widget and javascript
• Design & Develop Management media advertising campaign for marketing team.

- Web Design and Front-End Development.
- Media Design for marketing campaign and clients.

• Catalyst Alliance ( Website interface)
• United Home ( Websites interface)
• IKEA ( Flash banner, websites)

Database accounting system for and temporary maintain website

Graphic Design Freelancing from time to time. Offline and online media designs.
• President Rice Products ( interface, websites, PAPA packaging, Mama packaging)

Sira Hanchana🇹🇭