India

Growth Product Management

Digital Marketing

Content Marketing

Growth Hacking

Account-based Marketing (ABM)

Product Marketing

Bachelor of Technology (B.Tech.)

Gourav K

Product Growth Manager

Social media marketing

Collaboration

Problem-solving

Brand positioning

Brand strategy

Content strategy

Marketing strategy

Trello

Twitter Ads

Webflow

Youtube

Zapier

Ahref

Airtable

Buffer

Canva

Facebook Ads

Google Ads

HubSpot

Instagram Ads

LinkedIn Ads

Google Analytics

Cross functional collaboration with Product, Sales & Customer Success teams.  Go-to-market efforts including demand gen strategy, sales enablement, channel marketing, competitive and market intelligence. 

Messaging and positioning that’s simple, differentiated, and easily conveys the value of the product. Creating content for various mediums like product pages, blogs, emails, social media, press releases.

Lead all Performance Marketing initiatives across Paid and Organic at Artwork Flow
- Generate leads and $ pipeline for our Direct Sales Touch business
- Build new Content Partnerships and Distribution. 
- Caretaker for the SEO of our website
- Events, Webinar and 3rd Party Partnerships

•  India will have a massive skill deficit of 400 million people by 2022, On a mission to provide sustainable jobs, Scaling Future Perfect Program on skill development & Training. Scaling lead generation campaigns.
• Managing all digital outreach for all 3 impact streams at The/Nudge Foundation. A/B testing leads quality, working with the product and program design teams to improve course completion and reduce churn.
• Initiated various marketing partnerships to drive influencer/partner-led growth. Tracking and optimized paid spends across different channels and reduced the overall CPL by 60% while scaling!
• Improving Search visibility for programs via SEO, Tracking metrics via Google Analytics, Moz, Mailchimp.

Gaming Panda is India’s best e-sports community where game creators from platforms like YouTube, Facebook, Instagram and Twitch can engage and socialize with their followers by playing with them and host exclusive e-sports events.

Organisers can create live gaming videos and watch the gaming community including top gamers in the country come together to play their favourite games. Live stream most popular games, including Ludo King, PUBG Mobile, Free Fire, Call of Duty, Chota Bheem and many more in Hindi, Tamil, Telugu or any vernacular language.

The best platform for existing and upcoming Indian e-sports fans where users can consume and create sports content in their preferred language.

How I keep the show running.
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• Implemented growth strategies and closely worked with cross-functional teams including sales & 
marketing, product, and engineering teams to deliver faster, value-added product launches and to execute and deliver metrics and KPIs. 
• Built a budget to track the growth of subscriber acquisitions, used to visualize and track new trends.
• Developed GTM Strategies, Improved ASO and led an organic growth of Partner acquisition from 0 to 
10K. Scaled our app user base to 120K+ within 6 Months of product launch.
• Constantly researched our audience, developing a testable hypothesis to refine and optimize the existing subscriber acquisition numbers. Optimized CAC to ₹4.90 and generating revenue of ₹ 250K in 
a span of 6 months.
• Responsible for B2B & B2C partner channels, Firebase Analytics, Email marketing, ramping user community and driving sales conversion. Running Ads campaigns via Google, Facebook, YouTube and 
Influencer Marketing.
• Identified the entire user funnel, creating separate behavioral paths meant to drive AARRR.

With a demonstrated history of experience in Ed-Tech sector, At SingleDigit, we are trying to solve the problem of students belonging to Tier 3 and Tier 4 cities in Bharat, wherein they have to migrate to upper Tier cities ( Urban India)  to get a quality education.

We strive to cover all semi-urban and rural areas and train students for Competitive exams through satellite live classes. Led the company to revenue generating phase. We had 150 paid students enrolled in programs across Rajasthan, Jharkhand & and Bihar.

Building market position by locating, developing, defining, negotiating, and closing business relationships.
Locating/proposing potential business deals for the company by contacting potential partners/customers and by discovering and exploring opportunities.
Screening potential deals by analyzing market strategies, details of deal requirements as well as financials.
Converting free app users to paid users using emails, SMS and direct sales.
Managed various interfaces for all customers until conversion.
Coordinated with the respective team for the product services.

General Mentorship Session

Gourav K🇮🇳

About Gourav K

Expertise

Sessions with Gourav K