

Senior Growth & Marketing Lead at Chartered Institute of Marketing
Senior Growth & Marketing Lead at Chartered Institute of Marketing
Welcome! I am a full-stack growth and product marketing leader with over 10 years of experience specialising in fintech, SaaS, Web3, and media-tech products across global markets. My passion lies in building and executing data-driven go-to-market (GTM) strategies that not only drive early traction but also foster sustained growth.
Throughout my career, I have successfully led product and brand launches across EMEA, AMER, and Africa, achieving remarkable milestones such as acquiring over 1 million users and managing ad budgets exceeding $1 million. My expertise spans user acquisition, influencer marketing, paid advertising, and community building, with a strong focus on both B2B and consumer-facing platforms.