

Founder, UX Principal Strategist at Needle Peak Design
Founder, UX Principal Strategist at Needle Peak Design
I help designers and teams work backward from the end goal to create experiences that feel effortless and matter. With 25+ years in design across Amazon, eCommerce leaders, startups, agencies, nonprofits, and consulting, I have led products from 0 to 1.1, scaled others to millions of users, and learned just as much from the misses as the wins. My focus is on UX strategy, data-driven design, system thinking, and ruthless feature prioritization to make products that matter.
As a mentor, I enjoy helping people sharpen their design process, navigate career growth, and think through complex product decisions. Whether you are moving from IC to leadership, tackling system design challenges, or figuring out how to turn ideas into high-impact outcomes, I can help guide the way.
Outside of designing stuff, Iβm based in the Pacific Northwest, where I spend as much time as I can outdoors with my family
βHis approach was very polite, and he helped me seeing the real design worldβ
βGreg was honest and asked really good questions that has set me up to reflect. Hearing about his own experiences have also given me some guidance. I really appreciate the session.β
βGreg was great. He obviously has a lot of UX design/product design experience and answered a couple of questions that had been gnawing at me for a while. He's friendly and approachable, too. Would recommend him!β