Guilherme Boller🇧🇷
Senior Product Designer at Softplan
About Guilherme Boller
Senior Product Designer at Softplan
Hi, I'm Gui. I'm a Senior Product Designer focused on B2B and complex systems. I currently work on products within Brazil's justice ecosystem, serving more than eight Public Prosecutor's Offices (Ministérios Públicos).
My experience covers several domains where complexity, regulation, or data density shape the work: Legaltech: case management for public institutions, where errors carry operational and legal consequences. Asset management: data visualization components for portfolio‑management interfaces used by institutional investors, integrated into a design system. Consumer goods (DataViz): consolidated 100+ pages of fragmented printed reports into a centralized platform, adopted by C‑level and commercial teams across 5+ business units. Fintech and payments: A/B testing and heatmap analysis on campaign pages, contributing to a 15% retention lift. Luxury consumer SuperApp: information architecture and end‑to‑end flows for a Culture vertical MVP. Enterprise logistics: MVP dashboard for AI‑processed commercial invoices, shipped in under 30 days.
What I can help with: 1- Strategic product decisions: how to frame the real problem before defining the solution, where to invest design effort, and how to defend prioritization against feature pressure. 2- Usability questions: how to evaluate flows, decide on prototyping fidelity, and read what users actually do versus what they say. 3- UX career: how to evolve from execution toward ownership, when to specialize, and how to position your work for B2B and complex‑systems roles. 4- Working better with developers, PMs, and stakeholders, especially under technical, business, or regulatory constraints.
I mentor in Portuguese and English. Bring a specific problem or artifact and we'll work on it.