

UX Designer at Awari
UX Designer at Awari
As a Senior Product Designer at IATec, I lead the unification and standardization of interfaces and user experiences for various SaaS systems aimed at educational institutions in Latin America. My focus is on modernizing digital products, enhancing usability and accessibility, and creating intuitive and scalable interfaces.
I have over 10 years of experience in product design, with a strong background in marketing and communication. I hold an MBA in Marketing from IEBS Business School and another MBA in Marketing from Universidade de São Paulo. I am also certified in Figma for UX Designers and Power BI for Analysts. I am passionate about using design thinking to solve complex problems and create innovative solutions that meet the needs of users.
“O Gui é um cara sensacional! Extremamente interessado em como ele pode desenvolver suas habilidades e técnicas. Aprende rápido e tem ótimos questionamentos.”
“Guilherme is a very open minded designer, getting into Design Ops role. He is confident and have a positive attitude towards the new challenges. I wish all the best.”