Brazil

Service Design

Customer Experience (CX)

Data Product Management

Group Product Management

Business Development

Product Marketing

Business Transformation

Educação Executiva

Gustavo de Boer Endo

Head of Product | Head de Produto

Product analytics

Product strategy

Problem-solving

Team player

Marketing strategy

Product roadmap

Tableau

ChatGPT

Crazy Egg

Databricks

Figma

Google Data Studio

PowerBI

REST API

Empathy

Stakeholder management

Communication

Collaboration

Time management

Organisation skills

Conflict resolution

Leadership

Critical-thinking

Conversational AI

Business intelligence

User research

Partnership

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Leading the strategic direction and execution for both B2B, B2C and B2B2C health tech solutions, overseeing product development, and driving digital transformation. Spearheading innovation to enhance patient engagement and healthcare delivery. Collaborating with cross-functional teams to align product strategies with business goals, ensuring the successful launch and scaling of new health tech solutions. Establishing a vision for the product roadmap and fostering a culture of continuous improvement and excellence in healthcare services.

Led product development for Identity Fraud Detection and Credit Scoring. Expanded into new markets, optimized digital currency transfers (PIX), and established strategic partnerships to deliver robust, customer-centric solutions.

Directed the business strategy for Credit Reports, contributing significantly to Serasa's revenue. Led digital transformation initiatives and defined product roadmaps to enhance customer experience and market competitiveness.

Launched a 100% digital telco product, driving the go-to-market strategy and achieving business goals. Enhanced digital experiences for both consumer and enterprise customers through innovative product designs.

Managed the digital patient experience, implemented NPS processes, and streamlined digital medical records. Improved patient engagement from scheduling to post-consultation, significantly enhancing overall satisfaction.

Adapted a Canadian digital marketing model for the Brazilian market, creating a robust ecosystem of agencies. Drove lead generation, conversion, and ROI for clients, delivering comprehensive digital solutions.

Investor in a Group of Japanese restaurants. Transformed operations by focusing on delivery through online platforms, boosting profitability by 300% and reducing operational complexity by 60%.

Developed the first mobile app and structured customer experience processes, scaling operations from 20,000 to 1 million orders per month. Introduced key features like online payment and customer reviews.

Launched digital products for individual consumers and defined innovation programs like: Positive Consumer Portal, ID monitoring, Online CPF Consultation, Financial Education and a portal for Settling debits of consumers. 
Developed pricing, marketing, and go-to-market strategies to drive business growth.

Strategy business consultation on the innovation and ESG side, such as technology roadmaps, process for innovation management and a implementation guides for innovation ecossystems.
Acquire by Globant I´ve worked for clients such Unilever, Samarco, CPFL, Vale, Syngenta, Pernot-Ricard, Transpetro, Petrobras, etc.

Implementation of the Electronic Invoice for Sao Paulo State government (Nota Fiscal Paulista) and other strategic government projects in the tax field.
Acting as the Portfolio Manager of innovation projects intermediated by UNDP with IDB resources.

Gustavo de Boer Endo🇧🇷

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