

Experience Designer at Publicis Sapient
Experience Designer at Publicis Sapient
I am an Experience Designer specialised in UX and UI, currently working at Publicis Sapient Italy. Designing experiences is a philosophy made up of methods and strategies, based on human-centered design. I believe that having a startup mindset is crucial in order to help organisations with their digital business transformation. I analyse, design and connect products and services in order to ensure an experience that fulfils business objectives, involves users and solves problems.
Design is a solution that is reached through empathy. My approach is not only strategic and based on design, but also relational. Understanding emotions and needs is the starting point. All of this is achievable only by listening: Storylistening comes before Storytelling.
š Nice to meet you, Iām Gustavo.