Pakistan

Graphic Design

UX Design

UI/ Visual Design

Branding and Identity Design

Design Operations

Product Design

Branding

UX Research

Bachelor's degree

Hamayal Ali

Senior Product Designer

Collaboration

Problem-solving

Time management

Critical-thinking

Presentation skills

Analytical skills

Brand strategy

Design systems

Adobe Illustrator

Figma

Jira

Miro

Google Analytics

• Enhanced AutoLeap's design system by refactoring key elements, ensuring scalability and amplifying brand coherence across existing designs and future innovations.

• Develop robust reporting capabilities, including intuitive dashboards and customizable metrics visualization, to provide actionable insights for repair shop owners and managers.

• Integrate marketing tools to attract and retain customers, designing email templates, banners, and loyalty programs for enhanced engagement and business growth.

• Streamline order processes by redesigning interfaces, implementing features for efficient order creation, tracking, and management, and ensuring seamless integration with inventory systems for optimized operations.

• Implement a feature for actionable real-time notifications, providing repair shop staff with immediate alerts for urgent tasks, appointments, or inventory updates to improve responsiveness and workflow efficiency.

•  Enhance Digital Vehicle Inspection (DVI) features within the application, focusing on usability, data visualization, and integration with diagnostic tools to facilitate thorough vehicle assessments and streamline repair workflows.

• Led conversion rate optimisation for website to revamp main landing pages for better conversion rates, increasing them from 2% to 9%.

• Led the design for applicant management system to rank 10,000+ candidates to create efficiency in the internal processes of Gaper supply team.

• Conducted competitive analysis and design audits to generate insights and actionable points to increase Gaper’s brand equity.

• Conducted discovery meetings with stake holders to discover user needs to drive product strategy more user centred. This led to overall 20 percent increase in customer life time value and NPS metrics.

• Implemented processes such as design audit, design critiques and design system documentation.

• Updated blog page layout design to optimise user retention and opt-in rate by 40 percent.

• Supervised usability testing, user research, and evaluated feedback.
• Led design for a blockchain directory with macro and micro interactions. Strategised product goals and KPIs.
• Mentoring designers and other members in cross-functional teams. Worked as a solid hands-on practitioner through a diverse range of products.
• Created UX deliverables including competitive research, personas, journey mapping, iterative wireframes & information architectures.
• Developed and maintained a design system library. Including typography, icons, components and style guidelines.

• Creating user-centered designs by understanding business requirements, and user feedback
• Creating user flows, wireframes, prototypes and mockups
• Translating requirements into style guides, design systems, design patterns and user interfaces
• Identifying and troubleshooting UX problems
• Collaborating effectively with product, engineering, and management teams

• Designed visuals for web pages across both Desktop & Mobile versions.
• Designed tiles and carousels for the e-commerce listings on the website.
• Led design sprints to discover insights, map out user journeys, create wireframes and deliver high fidelity designs.
• Worked on the design revamp to improve overall usability of the product and optimise metrics. This lead to overall 30 percent increase in average monthly active users.

Worked on Adobe XD to create wireframes for products.
Created both LowFi and HighFi mockups for the website.
Worked closely with the development team to oversee the flow.
Worked on social media creatives on both Illustrator and Adobe Aftereffects to create visuals.

I completed a summer internship at conquest for 8 weeks.
Worked on improving the showroom.
Ideated using sketches and illustrations for electronic bike designs. 
Worked on presentations and proposals design.

Hamayal Ali🇵🇰