Hamza Labrinssi🇨🇦

UX/ Product Design Director at SmashBrand

About Hamza Labrinssi

UX/ Product Design Director at SmashBrand

Seasoned UX and Product Design leader with over two decades of experience crafting complex design systems for enterprises and tech startups. Skilled in no-BS team leadership and tackling intricate design challenges.

My expertise spans both design and software development, including front-end technologies and software stacks. This technical knowledge enables me to collaborate effectively with CTOs and tech teams, pushing innovation boundaries. My understanding of code, infrastructure, and scaling uniquely positions me at the intersection of design and technology.

My portfolio includes collaborations with global giants such as Apple, Canva, Emirates, Sony, Microsoft, KPN, Deloitte, and Nokia. I've honed my expertise at world-renowned agencies, including Frog Design, JWT, DDB, and Leo Burnett, consistently delivering cutting-edge solutions in the ever-evolving digital landscape. _

Specialties: • Design Systems • UX Research • UX Design / Information Architecture • Digital Art Direction • Branding Systems • Landing Page Design and Coding (Webflow/ Framer) • Conceptualizing/ Storyboarding • Sketching and Illustration • Iconography Design • Arabic UX Adaptation/ Localization

Expertise

DesignProductMarketingUX DesignUI/ Visual DesignBranding and Identity DesignService DesignFront-endCommunicationProblem-solvingCritical-thinkingEmpathy

Sessions with Hamza Labrinssi

Mentorship Session (30 min): Mentorship session