United States

Product Design

UX Design

Han Li

Product Designer

Problem-solving

Empathy

Data visualisation

Figma

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•  Oversee the the design team of 6 to translate the wants and needs of Reframe app users into  course and challenge features and increase retention rate for 18%.
•   Work closely with cross-functional teams to define and ship Reframe Sleep app from scratch in 3 weeks.
•    Revamped  Reframe Mind onboarding and boosted conversion rate by 10%.

• Spearhead redesign of the entire platform with new onboarding experience and task detail page, reducing hiring project creation times by 60%.
• Developed D3.js prototypes for interactive elements and data visualizations of diversity analytics and response rate to help users tracking the DEI status of candidates and making better hiring decisions, reducing project process tracking time by 72%.
• Led qualitative and quantitative research among over 60 recruiters and engineer managers in tech and transformed data into informative design, increasing user satisfaction rate by 62%
            

    
    

    
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• Participated in-house media promotion campaigns and market researches for Red Bull XP 
• Created prototypes and concept videos for Red Bull Basement
• Presented client briefs on a weekly basis with teammates

• Conducted competitive analysis on mouse genotyping service in the US and redesigned the new service page by optimizing content for seo, improving clickthrough rate by 28%. 
• Improved information architecture, revamped and coded visual style using HTML, CSS, increasing average engagement time by 30% and revenue by 18%.
• Manage email marketing campaigns and design posters for new products on a weekly basis, reducing 1.5% of unsubscribe rate and rising 5% of open rate.

• Conduced qualitative and quantitative user researchs with customer support team to build personas and understand different personas’ priority goals and knowledge/gaps about our ihealth app.
• Optimize display of vitals within the ihealth app to make data more accessible for users to track health progress.
• Create low-fidelity wireframes, interactive prototypes, and high-fidelity visual designs to effectively communicate UX/UI concepts of our mobile Apps to team members.

Promithi is an international B2M company specialized in exporting outdoor products, especially in outdoor folding pocket knife. Established on 16 May 2012, it develops rapidly within a few years. Products are sold to Europe, America and Southeast Asia now.
• Leveraged vertical market research to create strategic marketing plans that revitalized sales in the UK, achieving 15 times increase and ranking the second best selling brand under the Knife category on Amazon UK. 
• Oversaw the SEO audit, competitive analysis and redesign of the website, improving client satisfaction by 10% and sales by 42%.
• Led a cross-functional team of 48 to launch five line extensions and product promotions each season through innovative marketing and communications strategies, resulting in 40% sales growth within one year.
            

    
    

    
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Han Li🇺🇸

About Han Li

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