United States

UX Design

UI/ Visual Design

Product Design

UX Testing

UX Research

Hana Lee

Principal UX Designer

Usability Testing

Prototyping

Communication

Collaboration

Problem-solving

Leadership

Accessibility

Data visualisation

Human computer interaction

Information architecture

User research

Optimal Workshop

Tableau

WordPress

Airtable

Axure

Canva

Figma

GitHub

HTML

Lucidchart

Adobe Creative Suite

Google Analytics

Sketch

- Deliver UX research and design services, producing research findings and UX pattern guides for agricultural data management platforms. 

- Facilitated 5 community convening meetings and collaborated with diverse stakeholders garnering insights to co-create inclusive product strategies.

- Designed and led the creation of Terraso v1.0, a sustainable landscape development platform adopted in 25+ countries within 2 years.

- Defined 7 product principles in collaboration with global cross-functional teams, synthesizing user research and co-design feedback, resulting in a more efficient and consistent decision-making process aligned with organizational goals.

- Developed and implemented a user research framework combining usability tests, interviews, surveys, and analytics, empowering the product team to participate in research seamlessly, reducing planning time by 50%, and accelerating feature validation. 

- Established UX pattern libraries, personas, and style guides, driving consistency and fostering clearer stakeholder communication in scalable product development.

- Spearheaded the design of the UW academic planner, securing $1M in grants and a Campus Technology Innovator Award.

- Led the redesign of enterprise systems, including identity management, HR help desk, service provision, and the portal, enhancing usability, boosting efficiency, and reducing costs. 

- Collaborated with the UW Marketing team to create a style guide that enhanced product team efficiency and ensured a consistent UW brand experience across print and digital platforms.

- Executed user research, including 30+ usability studies, to deliver insights that improved user satisfaction and fostered cross-functional teamwork.

- Advocated for UCD methods by leading the HCD Community of Practice group, delivering impactful presentations, and providing UX consultations, resulting in broader adoption of UCD practices at UW.

- Redesigned a popular book preview app, increasing active time and the number of pages viewed, while boosting customer satisfaction and purchase confidence.

- Developed the Magazine Subscription Manager, reducing customer contacts by 3x, and led the design of the Amazon Magazine Store, including the popular magazine cover competition campaign, which resulted in increased engagement and conversions. 

- Designed Author Central, a book sales dashboard and profile management tool within the Kindle publishing platform, enabling authors to track sales data and enhance their marketing strategies.

- Partnered with researchers and engineers to conduct A/B testing and usability studies, using insights to refine and optimize design effectiveness.

- Crafted task flows and interaction designs for Small Business Store Managers, enabling efficient store launches and management with an intuitive service that integrated seamlessly with Microsoft tools.

- Developed low and high-fidelity user interfaces and branded visual assets, enhancing the product’s visual appeal and user engagement.

- Designed user interactions and interfaces that enhanced the user experience,
driving increased engagement with property listings.

- Created infographics and marketing assets, elevating the brand identity and
newsletter engagement through compelling visual storytelling.

Hana Lee🇺🇸