Hannah Erlsten🇺🇸

About Hannah Erlsten

Senior Product Marketing Manager at Alteryx

Hey there, I'm Hannah. With a wealth of experience spanning over 8 years in the ever-evolving realm of marketing and most recently, product marketing, I've orchestrated countless successful product launches, content creation strategies, and mesmerizing campaigns. When I'm not masterminding marketing strategies, you'll likely find me soaking up the sun with my four-legged sidekick Harper, jet-setting to new destinations, or tantalizing my taste buds as an avid food enthusiast.

My toolkit is jam-packed with skills tailored for product marketing brilliance. From crafting irresistible messaging to conducting in-depth market analysis and spearheading targeted campaigns, I thrive on making technical products easily understandable.

Let's talk product marketing! PMM 101, challenges at your org / in your role, what's next, mock interviews, and / or general product marketing advice!

Drop me a line, and let's make marketing magic together! 🌟

Expertise

Sessions with Hannah Erlsten

• Mentorship Session (25 min): Mentorship session
• AI for PMMs (30 min): How to use AI more effectively, train up and prompt better in your LLMs. Examples include writing blogs, video scripts, social media, and more in ChatGPT, Anthropic / Claude etc. How to use ChatGPT for product messaging, brainstorming, roadmapping and more. How to adjust AI responses in your own voice / content copy writing from AI to look out for / adjust so that your content doesn't look and sound like everyone else's.
• Career Mentorship + (30 min): Gain valuable career mentorship advice spanning from breaking into PMM, how to approach interviews, mock interviewing, resume review, portfolio review, how to negotiate a job offer, how to pick a path that feels right for you in marketing and/or more. Basically more than we can cover in a 1 off 25-minute session.
• Portfolio & Resume Review & Revamp (25 min): In these mentorship sessions, I'll review your existing portfolio, resume / CV, and provide constructive feedback for improvement. You'll receive guidance on enhancing visual appeal, organizing content, and targeting specific audiences and jobs.

What mentees say

“I met Hannah last year, in 2024, when I was seeking career advice. She is very knowledgeable and truly motivated me. I highly recommend her for career guidance and mentorship!”

“Hannah's advice is no‑fluff and her feedback is so on point. I walked away with practical and tactical tips that made all the difference. Highly recommend!”

“Hannah shared her insights about being a PMM in the B2B industry. Her explanation was really clear and helped me instantly understand her daily work. She's very positive and supportive, especially for someone like me, who's new and looking to pivot from B2C to B2B.”