United Kingdom

Branding and Identity Design

Product Design

Growth Product Management

Digital Marketing

Business Development

Product Marketing

Salford University 

Bachelor's Degree

Hauwa Yakubu

Chief Digital Officer

Public Speaking

Leadership

Twitter Ads

WordPress

Canva

ChatGPT

Figma

Google Ads

HubSpot

Adobe Creative Suite

Confluence

Google Analytics

SEMrush

● One of 5 Directors at Kugali, leading the executive strategy and digital design as the only female on the exec team.
● Directed global launch of the Walt Disney and Kugali co-created animation series Iwaju, achieving a 500M+ viewership and earning 3 Emmy Nominations, an Annie nomination & multiple awards
● Directed strategic marketing and digital partnership with Snapchat, reaching 250M+ users through official Lens collaborations and successful projects at Wembley stadium.
● Led marketing and PR for the most successful Kickstarter campaign in the company’s history, raising £53,000 and surpassing goals by 532%.
● Directed digital strategy & brand public relations for projects and staff across 15 countries and 4 continents.
● Led Internal and external corporate comms and press releases for stakeholders and the organization.
● Led fundraising and investment rounds for the organization as the Digital director.

●  Managing marketing, content and communications for the Greater London Authority (GLA) sustainability programme called ‘Better Futures’ to achieve Net Zero by 2030.  
●  Leading borough-specific campaigns to reaching c450+ businesses in London on the 'Green Business Action' collective programme to measure and reduce their carbon emissions and C02 footprint.
●  Delivering the GLA’s obligations to getting SMEs in London go green, with an initial focus on sustainability fully funded by the UK government.
●  Leading data collation for businesses on the outreach to reaching more businesses on the 'ground war strategy' through tools such as salesforce, pipe drive, excel, zapier and Dripify.
●  Engaged with internal and external stakeholders to identify and safeguard evidence relevant to the government objectives, ensuring that supporting technology is effective.
●  Managing relationship development with directors and relevant key persons for target businesses, conducting 1:1 and managing the application process to the programmes. 
●  Co-leading rebranding, content, and website design for our called ‘Green Business Action’
●  Managing external PR agencies/consultants to maximize programme outreach and secure PR opportunities.

● Founded a volunteering media marketing nonprofit which supports charities and SMEs with
their media visibility needs.
● Successfully led campaigns to deliver high level marketing campaigns for charities, involving HM the King of England, The Mayor of London, and many more dignitaries.
● Leading volunteer management, client management and senior leadership
● Successfully directed and produced photography and videography for notable venues such as 10 Downing Street and The House of Parliament, showcasing our ability to handle high-stakes and prestigious assignments
● Leading photography and videography for non-profits, charities and SMEs across the UK.

● Led crisis and stakeholder management through media training and steering communications between directors and Internal/external stakeholders.
● Led media relations for press releases and special features with leading news outlets such as CNN, BBC, and many others in the UK and America.
● Led IP publication and external affairs for all publications, events and launch.
● Led ambassadorship programme promoting young talents across Africa and the EU
● Led on marketing for the publishing wing, meet specific sales goals and report on gains; elevate the reach of the company’s publishing wing, and develop new ways to access existing and burgeoning audiences for our products.
●  Assist in the day-to-day runnings of the marketing team, including but not limited to performing market research, overseeing and executing sales and social campaigns, working with Kickstarter projects. 
●  Perform and manage high-level public relations work, with ownership of press releases, interviews, opportunities, and outreach.

● Led and directed government relations with Federal Ministers and senior corporate stakeholders on tech innovations for improving insecurity in Nigeria.
● Directed Marketing and Comms analytics used in creating the first-ever African advert engine innovation to rival tech giant Google.
● Directed a successful marketing campaign of 100,000 app downloads, I anchored tech conferences before each event to over 143,000 students at all of the events hosted in 8 universities in Nigeria.
● Redesigned and strategically structured all content (video, product catalogs, audio, etc) on the groups’ 10 websites to drive SEO, Alexa rankings, and in turn ROI through search visibility on SERPs.

● Head of Social-Cognitive unit creating digital product line garnered from problems encountered in the online sphere alongside the new norm challenges- designing a logistics-UBER system to further increase contactless delivery chain.
●  Improving the usability, design, content, and conversion of the company websites and sub businesses like the Cloud Platform, Fintech Gateway etc.
●  Volunteer 1-Year Training for the Zenith Insurance Digital Team in brand development, SEO/SEM, etc driving conversion by 500% increment.
●  Devising strategies to drive online traffic to the various companies in the group.

●  Tracking conversion rates and making improvements to the websites across - in 6 months of commencement (May - December 2018), the Alexa ranking for the main website had risen from 892,546 worldwide to top 500 in Nigeria.
●  Developing and managing digital marketing campaigns for each product line.
●  Overseeing the social media strategy for the company ensuring it aligns with the company’s brand increasing followers by 350%
●  Reshaped the customer service experience by introducing alternative channels of mediating with clients and customers to reduce resolution time such as Livechat, Newsletters, Email marketing, 24/7 Social media chats etc increasing customer service ratings by 40%

●  Founding digital marketing manager in the company’s 25 years history.
●  Redesigned and strategically structured all content (video, product catalogs, audio etc) on the groups’ 10 websites to drive SEO, Alexa rankings and in turn ROI through search visibility and first page ranking on SERPs like Google and Bing.
●  Product Owner & Digital lead, first ever cloud computing and hosting social platform in Sub-saharan Africa, partnering with cloud tech giant VMware.
●  Product owner and Manager, Advert engine/ Ad marketplace to rival tech giant Google in the local digital space here in Nigeria, creating a niche solution to unite advertisers, publishers and content creators.

● Successfully developed viral campaigns for clients such as Google, Samsung, and Indomie, surpassing engagement targets across African markets.
● Led cross-regional digital marketing strategies, achieving 100M+ views across multiple social media platforms in Nigeria, Kenya, Senegal, Uganda, and Ghana.
● Led a team across the African markets for the Senior Online Marketer and strategist role
● Led and surpassed the company video target, beating 100 million views across social media platforms (Facebook, Instagram, Snapchat, etc) in just 12 months.
● Founding member of the thinking/creative hub of the company 'Play Studio' est. in 2017 and surpassed the financial target by earning about 77 million naira more than all other arms of the company in its first year of inception.
● Grew brand page to 10,530 followers in its first week, through content strategy.

● Responsible for several creative designs for pulse.ng social media platforms.
● Created and managed Instagram pages that organically grew through targeted content and a specified targeted persona.
● Worked directly with Social, Video, and sales to develop viral campaign strategies for brands like Samsung, Indomie, etc .
● Created boardroom and client multimedia presentations including video and text- sync’d depositions for enhanced understanding.
● Implemented marketing strategies which resulted in 500% growth of social page in barely a month.
● Developed new processes for employee evaluation which resulted in marked performance improvements.

● 24/7 client management and digital customer relationship/ stakeholder management.
● Led awareness and communication (internal & external) for the company.
● Managed digital content to ensure coverage of key target marketing areas.
● Led strategic content for social media, website, and online brand awareness
● Monitored google analytics to determine the focus of digital marketing efforts.
● Led Internal stakeholder management with other departments to plan advertising services and to secure information on equipment and customer specifications.

● Head of Digital Marketing Team
● Author of hit web series 'Diary Of A Fat Naija Chic’ with over 50,000 weekly visits.
● Lead, TV series scriptwriter ‘The Call Centre’ with 15 episodes bought by the company.
● Social Media strategist to create channel awareness on shows, interviews, and more
● Website channel manager, WordPress editor, and chief administrator for online data.
● Program content editor for celebrity guests such as Africa’s finest artists, MI Abaga, etc
● Led strategic planning and key brand development for 1Music Networks.
● Magazine production of ‘Play On Repeat Now’ (P.O.R.N) featuring Africa entertainment highlights, trends and viral celebrity content.
● Obtained documents, clearances, certificates and approvals from local, state and federal agencies to assist in the growth of the channel.
● Assisted various business groups with document organization and dissemination during acquisitions.

● Maintained and Led offline marketing awareness and communication for the company.
● Led product engagement for properties on sale or lease for the company.
● Managed Property letting adverts on and lead generation on social media.
● Spearheaded online property comparison and evaluation.
● Led overall Social Media management and content creation for the company.
● Prepared online sales brochures and promotional information.
● Liaised through email marketing and newsletter with solicitors, building surveyors, and potential clients to retain and build audience engagement.

Hauwa Yakubu🇬🇧