Indonesia

Product Design

Generalist Product Management

Data Product Management

Platform Product Management

Project Management

Herman Winarta

Digital Product Manager

Communication

Collaboration

Stakeholder management

Project management

Analytical skills

Figma

Google Data Studio

Jira

Google Analytics

MongoDB

Kafka

Achievements:
• Successfully launched 0 to 1 product, a membership program & loyalty points, resulting in a 40% increase in AOV & 65% reactivated customers
• Implemented features such as Self Pick-up order, MOQ, and WRT configuration, leading to a 38% reduction in last-mile costs
• Implemented customer engagement tools such as push notifications, banners, personalized item sections, resulting in a 12% increase in DAU & MAU
• Generated over 14K+ leads for Horeca and TC in Jakarta & Tangerang areas using data crawling techniques collaborating with DE
• Increased GMV by 42% through wholesale initiative using B2B App

Product Portfolio for customer-facing & internal tools:
• EdenPoints (Loyalty Points)
• EdenRewards & Karung Kejutan (Membership Program)
• Referral program
• Voucher Management
• User Activation
• KYC/KYB
• Customer Engagement (Banner, Push Notif, Product Reco)
• SKU Discount (Upselling)
• Self Pick-up
• MarTech 3rd Party Integration
etc

Herman Winarta🇮🇩

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