Brazil

UX Design

Design Operations

Product Design

Growth Design

Marketing

Design

✊🏿🏳️‍🌈 Diversity & Inclusion

Hiago Catirsi

Design Ops Lead

Usability Testing

Relationship management

Quantitative research

Qualitative research

Problem-solving

Leadership

Project management

Analytical skills

Data visualisation

Design systems

User research

Product roadmap

Typeform

Unbounce

Asana

Figma

Hotjar

Jira

Maze

Miro

Notion

Adobe Creative Suite

Google Analytics

Trello

Google Ads

Empathy

Communication

Negotiation

Typography

Product analytics

Product strategy

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

Responsible for managing Cosmos, a Global Hotmart's Design System

Main functions:
 - Responsible for managing the Design System and its sub-libraries; 
- Creation and evolution of Cosmos for an agnostic and Global Design System; 
- Directing the Design System between Design & Development; 
- Roadmap management and team tasks, balancing design & business; 
- Career team management, development plan, evolution, rewards, and promotions;
- Monitoring impact metrics for the Design System using OKRs and other indicators (CSAT, Coverage, Cycle & LeadTime, Continuous Feedback); 
- Management and measurement of Design System coverage in Design and Development; 
- Pair with Writing, Research & Data teams for horizontal initiatives;

Responsible for managing the Design System and team of projects I've worked on.

Main functions:

- Discovery and requirements gathering for the creation of the Design Systems;
- Directing creation of Global Tokens and component Library;
- Management of new components;
- Directing the Design System between Design & Development;
- Roadmap management and team tasks, balancing design & business;
- Career team management, development plan, evolution, rewards, and promotions;
- Survey of team budgets, capacity, tools, and project time for prospecting new customers;
- Use of Design Ops processes in teams and projects (research, writing, scalable processes);
- Mentoring and directing other Design System teams and projects of the company;
- Monitoring impact metrics for the Design System such as NPS, ROI, and CSAT;
- Project monitoring and results with stakeholders, managers, and directors;

Responsible for the creation, maintenance, and scalability of the Design System of the projects 

Main functions:

- Discovery and requirements gathering for the creation of the Design System;
- Creation of Global Tokens and Component Library;
- Creation of scalable components;
- Management of new components;
- Pairing and directing the Design System between Design & Development
- Roadmap management and team tasks;
- Documentation management;
- Technical leadership of the designers, directing the guidelines and Design System's usage;
- Monitoring metrics and results for customers;

Responsible for creating and improving Be Water's Design System, working with design and development teams.

- Maintenance of Zelas Product and telecom (Vivo, Claro, and Net) component libraries
- Working with the design team to solve inconsistencies and duplicated components.
- Measure the performance and impact.
- Working with development teams to make consistency and the same language between design and code.

Responsible for User Experience at Claro, NET, and Vivo organic and paid media websites, working alongside SEO, SEM, CRO, and Development Teams.

Main activities:

- Knowledge of Looker, Google Analytics, Google Adwords, Google Search Console, and Google Data Studio Tools. Quantitative analysis for opportunities.
- Qualitative research to know the users.User testing, validation with the real users of our pages, navigation, and features. 
- Experience with heatmaps, scroll maps, and recording analysis with Hotjar.
- Responsible for User Experience metrics on our websites (bounce rate, time page, CTR, clicks, events, and user navigation).
- Follow business metrics ( CAC, CPC, Revenue ) to measure the User Experience impact.
- Creating hypotheses for user experience improvement and conversion (A/B tests) alongside with CRO Team.
- Create wireframes and high-fidelity prototypes through Sketch, Figma, and Invision Tools.
- Create Landing Pages for Prismic, WordPress and Unbounce CMS
- Analysis of user experience for retargeting opportunities.
- Create collaborative activities (Design Thinking) with multidisciplinary teams to solve user and business - problems.
- Knowledge in HTML and CSS to support and opportunity for integration with the development team (Component library, scalable interfaces).

- Supervision and maintenance of Zarpo's Visual Identity processes;
- Creation of national and international travel campaigns for famous hotel brands (Hard Rock, Iberostar,
- Club Med, Grand Palladium, Hilton, etc.);
- Support for marketing: a bridge between the content and marketing departments;
- Create display ads for remarketing strategies;
- Creation of presentations for partnerships and campaign results;
- Intern’s management in product creation;
- Supervision and maintenance of Zarpo's Visual Identity processes; 
- Creation of national and international travel campaigns for famous hotel brands (Hard Rock, Iberostar, - Club Med, Grand Palladium, Hilton, etc.); 
- Support for marketing: a bridge between the content and marketing departments; 
- Create display ads for remarketing strategies; 
- Creation of presentations for partnerships and campaign results; 
- Intern’s management in product creation;

- Creation of national and international travel campaigns for famous hotel brands (Hard Rock, Iberostar, Club Med, Grand Palladium, Hilton, etc.);
- Banners and image processing for national and international travel.
- Display ads for retargeting;
- Creation of presentations for partnerships and campaign results;
- Creation of national and international travel campaigns for famous hotel brands (Hard Rock, Iberostar, Club Med, Grand Palladium, Hilton, etc.); 
- Banners and image processing for national and international travel;
- Display ads for retargeting;
- Creation of presentations for partnerships and campaign results;

- Auxilio na criação de Banners e processamento de imagens para viagens nacionais e internacionais.
- Anúncios gráficos para retargeting;
- Criação de apresentações para parcerias e resultados de campanhas;

Assistance with creating banners and image processing for national and international travel.

Hiago Catirsi🇧🇷