Hillman J.K McOkwiri🇰🇪
VP of Product at Amitruck
About Hillman J.K McOkwiri
VP of Product at Amitruck
I use behavioral economics as a means of understanding human behaviour. Determining the effect of psychology on financial and social decision-making. How emotions and thoughts affect decision making. I apply my research, findings and skills to better help understand and unlock consumer mindsets. This leads into better product design, market entrant and sustenance strategy. Behaviourally targeted user and retention campaign and better customer engagement.
Expertise
DesignProductProduct Research
Sessions with Hillman J.K McOkwiri
- Mentorship Session (30 min): General mentorship
What mentees say
“Had a lot of insights on product development and human centric design with a niche for user behavior and retention.”
“He was very insightful. I enjoyed the session.”