Singapore

Technical Product Management

Growth Product Management

AI Product Management

Bachelor of Technology - BTech

Himanshu Katiyar

Search (AI, SEO, SEM) Consultant

Problem-solving

Organisation skills

Leadership

Analytical skills

Brand strategy

Content strategy

Product analytics

Conversational AI

Market research

Ahref

Confluence

Facebook Ads

Google Ads

Google Analytics

Google Data Studio

Jira

SEMrush

Cursor

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

Work Profile: 
1. Develop & Execute SEO strategies for all OLX Autos verticals in LATAM, Middle East & Asia markets.
2. Manage Onsite and Offsite initiative for International portals - webuyanycarusa.com, otoplus.com, autovit.ro & otomoto.pl.
3. Develop, deliver and test Product SEO materials specific to all channels (Tech & Product).
4. Responsible for setting up Google Analytics - Goals, Filter IP, Site Search & Funnel. 

Achievements:
1. Helped in launching OLX Autos portal in Mexico & Chile from scratch successfully.
2. In coordination with product, developed a CMS for logic based Inlinking.

Work Profile:
1. Manage Onsite and Offsite initiative for International portals - UK, France, Italy.
2. Develop, deliver and test SEO materials specific to all channels (Tech & Product).
3. Work with development team to identify areas of opportunity for improved on-site use of HTML/Javascript, API, DB and Dynamic variable analysis for SEO benefit.
4. SEO cleanups - improper redirects, soft 404, variable errors, api & backend bugs.
5. Inter & Intra-linking strategies along with required content creation.
6. GWT (Technical & Manual SEO Issue Analysis), Core Web Vitals, PSI, Server behaviour Audits. 

Achievements:
1. Helped to implement ‘href lang’ tags on all INTL websites via mapping similar pages
and resolved inappropriate results in SERP.
2. Core Vital metrics optimised successfully by introducing template targeting approach.

Work Profile:
1. Develop SEO strategies with respect to Job Industry, implement and monitor campaigns.
2. Perform site analysis, keyword research and mapping, and assess link building opportunities.
3. Perform competitor SEO research in the Job Market and formed strategic plans.
4. Prepare analytics and ranking reports and present to Top management.
5. Maintain maximum effectiveness while adhering to strict deadlines and budgets.
6. Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors.
7. Responsible for the creation of information architecture of the website & SEO future-proofing.
8. Co-ordinate between Tech. / Dev. team, UI – Website Design, Content, Product and QA teams and make sure to have handshake between these departments. 

Achievements:
1. Developed and managed a campaign that resulted in increment of Organic Traffic from 1.5 to 3.7 Million monthly.
2. Helped to re-optimize a Network website (Shine Learning) in the wake of Google Core Algorithm Update.
3. Attained top position for variety of Top tier and secondary level keywords via beating some strong competitors.

Work Profile: 
1. Accountable for developing and implementing strategies for SEM, SEO, Email, Social Media & Analytics.
2. Feedback and suggestions to content team on content optimization as per search trends.
3. Detail analysis of Google Analytics to generate comparative analysis of monthly traffic and its conversion.
4. Analysing requirement and providing web promotions solutions to clients' which involves designing & implementing Search Engines Marketing plans, Operational strategies like Keyword research, Competition analysis, Site analysis, Search Engine Marketing (SEM) Plan, Web Marketing Strategies, etc. 

Achievements:
1. Helped various client sites in complete revamping.
2. Attained rankings on complex keywords like digital marketing in faridabad & bring quality leads to the agency.

Himanshu Katiyar🇸🇬

About Himanshu Katiyar

Expertise

Sessions with Himanshu Katiyar