United States

UX Research

UX Design

Web Development - Spring 2019

✊🏿🏳️‍🌈 Diversity & Inclusion

Holly Schroeder

Sr. UX Researcher & Design Strategist

Usability Testing

Social media marketing

Relationship management

Quantitative research

Public Speaking

Product analytics

PR writing

Product strategy

Prototyping

Qualitative research

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Team player

Organisation skills

Presentation skills

Customer service

Stakeholder management

Leadership

Project management

Analytical skills

Accessibility

Blog writing

Chatbot

Community management

Content creation

Content research

Content strategy

Data mining

Data visualisation

Database management

Event organisation

Forecasting and reporting

Human computer interaction

Information architecture

Budget management

Video editing

User research

Qualtrics

Salesforce

SurveyMonkey

Trello

Typeform

UserTesting

Vimeo

WordPress

Youtube

Zapier

Adobe XD

Airtable

Canva

ChatGPT

Figma

GitHub

Google Data Studio

HTML

InVision

JavaScript

Lucidchart

Mailchimp

Maze

Miro

Notion

Adobe Creative Suite

Confluence

Google Analytics

UserZoom

Mural

Provide 1:1 UX and design strategy consultation for awardees.

- Lead generative and evaluative research studies for a top agency serving Fortune 50 companies to optimize the user experience and accessibility of their digital products.
- Conduct inclusive design studies with disabled users and their assistive technology to help clients identify opportunities for improvement and strengthen compliance.
- Generate research-based recommendations to guide design decisions that benefit users and the business.
- Collaborate with agency project managers, clients, and partner agencies to conduct design reviews and contribute to strategic planning.
- Facilitate multimedia presentations for enterprise employee groups to cultivate empathy and awareness regarding the experiences of people with disabilities in the digital world.

- Facilitated structured interviews with sales representatives using translators across four continents. Analyzed ~2,000 pages of transcripts to identify insights and process variations, providing critical information and strategic direction for developing customized Salesforce dashboards.
- Conducted interviews and analyzed three years of Voice of the Customer survey data to pinpoint challenges and identify opportunities with the existing software suite. The insights revealed from that project guided design choices for a significant software redesign.
- Designed and led workshops to identify critical touchpoints for different roles and processes within the distribution and sales vertical. Developed four service blueprints for persona creation.
- Collaborated on a team of six to develop a comprehensive enterprise service blueprint, consolidating existing artifacts and identifying gaps and overlaps in the customer experience to enhance decision-making and provide a clear understanding of the current state.

- Led research to guide the launch of a new subscription bundle (single lead at-home EKG and mobile application), encompassing both generative and evaluative studies.
- Created a product ecosystem map to identify gaps, redundancies, and opportunities, which improved cross-functional alignment and informed strategic decision-making.
- Facilitated workshops for senior leadership to clarify goals and resolve competing priorities across verticals during product planning.
- Improved print and digital accessibility for over 2M consumers by recommending the Atkinson Hyperlegible font.

- Led user experience research initiatives to support a long-term development project within the Private Wealth Management division.
- Facilitated and moderated UX research studies, including interview activities, workshops, focus groups, usability testing, and surveys.

-Led research for an IBM Design Thinking team of ~30 using Agile framework for development to 
 support large, cross-divisional projects and strategic business objectives.
-Identified key themes and questions for user validation. 
-Recruited, scheduled, and managed participants.
-Developed study protocol, interview guides, and interviewed users. 
-Communicated insights to stakeholders and provided strategy forward recommendations at the 
 conclusion of each one-week sprint..

- Facilitated consecutive UX design and research boot camps for up to 25 students.
- Weekly classes featured lectures, guest speakers, and practical activities to teach user-centered design and research.
- Researched, developed, and planned the curriculum to shift from in-person to online.

-Worked with a team to develop and implement effective CX and UX strategies.
-Conducted user research to identify pain points, develop user profiles, and create proto-personas.
-Conducted usability audits and provided recommendations to engineers.
-Designed and facilitated client presentations, including original content and curriculum for 
 Salesforce NPSP.
-Managed all social media and strengthened the company brand through content creation.
-Performed Salesforce administrator tasks to support customers and provide backend support.
-Resolved issues submitted via Salesforce cases, working independently and with the team to 
 resolve problems.
-Collaborated with engineers to provide recommendations to remediate user interface and usability 
 issues.
-Facilitated daily stand-ups, recorded, and analyzed metrics for open cases.

Holly Schroeder🇺🇸

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