Portugal

Product Marketing

Hugo H. Macedo

Consultant & Advisor

Communication

Collaboration

Problem-solving

Critical-thinking

Presentation skills

Stakeholder management

Leadership

Analytical skills

Brand positioning

Brand strategy

Branding

Marketing strategy

Carrd

Public Speaking

Business intelligence

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

How to identify star candidates, evaluate technical ability, and close hires

Hiring software engineers

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

I advise and invest in high-growth technology startups. My main focus is Product Marketing and Go-to-market Strategy. 
I work directly with Founders and CMO/CROs to find and scale Product-Market-Channel fit and help build teams that can build a sustainable growth engine.

I'm leading the Community unit of Unbabel. 
The Community is the group of our freelancers that every day ensure that the translations we deliver have the quality that our customers demand. Overall, together with our proprietary and world-class AI, it's what makes Unbabel unique and able to deliver amazing value to our customers.

During this period I lead the Marketing of Unbabel and contributed to grow 10x the business.
I covered different areas of Marketing: DemandGen, Events, Product Marketing, ABM, Partnership Marketing, Customer Marketing, Content Marketing, Brand and PR.

Unbabel is accelerating the shift towards a world without language barriers by enabling trustworthy, seamless and scalable translations between companies and their customers.

International businesses trust Unbabel’s enterprise platform to open up and grow new markets by harnessing the power of Artificial Intelligence and a global community of mobile linguists.

Backed by Notion Capital, Google Ventures, Caixa Capital and Y Combinator, Unbabel is helping customers like Pinterest, Skyscanner, Under Armour, Trello and Oculus VR to understand and be understood.

Besides being part of the Leadership Team, I lead the Product Team behind our Customer Service Integrations with SalesForce and Zendesk. We help companies support their customers in their own language in a more efficient way.

I will be developing the Editor Community - growth and engagement.

Unbabel.com is a startup that is disrupting the translation business using a combination of machine translation and crowd-translation so that translation is faster and cheaper.

I helped develop the Communication department of a public sector institution in Angola.
Including Communication Strategy, Stakeholder Management and Team Management.

We develop change programs within companies and institutions to foster innovation using a new methodology - Lean Innovation - that we have developed with our experience with startups accelerator programs.

Our Lean Innovation approach is inspired by Design Thinking, Business Model Innovation and Lean Startup.

Our Programs can go from Evangelising Presentations, Action Learning Training Workshops and Innovation Teams Facilitation and Consulting.

The Founder Institute is a global network of startups and mentors that helps entrepreneurs launch meaningful and enduring technology companies. Through our four month idea-stage incubator program, you can launch your dream company with expert training, feedback, and support from experienced startup CEOs, while not being required to quit your day job. Our unique Bonus Pool also shares equity upside with all participants, creating local, teamwork-based ecosystems where great startups can flourish.

I launch and lead the Founder Institute Lisbon Chapter.

ViewDo is a start-up focus on innovative products and technologies that leverage the link between online and offline interactions.

Currently we have 2 products:
Swypit : a system that enables brands to expand their online impact form offline events. Through a proprietary technology based on RFID and QRCodes we make it easy for consumers to share their experience in brand activation events to their social network. We multiply by a factor +100 your events impact!

Elizabet - qwin of challenge (beta): a new social betting game (web&mobile) where consumers can challenge their friends in any bet. An innovative product in the social gaming/entertainment space with potential mass appeal.

ViewDo is also developing custom made tecnology solutions with focus on online and offline interactions to deliver superior value to brands and companies.

Part of the founding team that developed the roots of currently one of the most recognized and important portuguese organizations for the development of entrepreneurship.
Actively involved in the design of Beta-start accelerator program and as mentor and coach of participants

COO responsible for General Management, Finance Accounting Financing, Legal and International Expansion. As Board Member actively participated in the expansion and innovation plans.

In 3 years we have:
- grown the business from 1M to 12M revenue
- opened Brasil, Spain and Mexico local operations
- we grew from a team of 10 to more than 80 people across geographies
- opened 5 new business units (new business models)
- achieved the 8th "best company to work for" from Exame/Accenture (2010)
- entered the Innovative SME Network from COTEC
- Grand Prize for Effective Advertising (2010)
- status of PME Lider (2011) (SME excellence certification)

Design, Develop and Deliver the Marketing Plan for Optimus Residencial Customers. Includes Value Propositions, Pricing, Mobile Phones portfolio management, Promotions, Loyalty programs and whatever it takes to grow!

Launch & development of "Optimus Home" product as Business Unit Manager - with responsibility across all operational areas - Product, Advertising, Backoffice, Customer-Care, Sales, IT-Telco.

In 2 years became the success story of the Portuguese Telecom market with more than 300k subscribers and 50M revenue (profitable) - 2nd market position in a matured market of fixed voice communications. 

Several marketing and operations innovations successfully implemented including new products, new channels, new process and operational systems.

Manage a team to develop Projects in:
BUsiness Development, Comercial strategy, Channel strucuture & Efficiency for the Mass Market Business Unit

Hugo H. Macedo🇵🇹