United States

UX Design

UI/ Visual Design

Motion Design

Content Design

Product Design

Project Management

UX Research

Content Strategy

Web Design

Part of my Bachelor Degree

Hugo Hellberg

Product Design Leader

Communication

Collaboration

Problem-solving

Empathy

Presentation skills

Stakeholder management

Leadership

Project management

Content strategy

Adobe XD

Airtable

Balsamiq

ChatGPT

Figma

Maze

Adobe Creative Suite

• Operate as a team lead for 5 Designers and contribute both as a coach/mentor and as an individual contributor
• Empower our team and align with key cross-functional partners in Product Management, Engineering, UX Research, Legal and Data Science to understand customer problems and identify key opportunities for the users and our business
• Craft delightful and innovative user experiences for our sports interactive platform including: holistic strategies, design system, elevate existing user flows and user interfaces and design brand new experiences
• Champion a collaborative work environment that cultivates shared understanding, transparency and innovation
• Follow and advocate a user-centered, data-driven design process to clearly understand the motivations and behaviors of our user, design intuitive solutions that help them meet their goals, and define success metrics
• Build the structure and strategy towards a robust design system, while working closely with the Engineering teams to align, execute, and publish the system across our products and company
• Establish and lead team building activities to strengthen our culture, collaboration and grow our team members’ product knowledge and domain expertise
• Participate in and lead design reviews to spark collaboration and provide safe spaces to share constructive feedback between Designers, Product Partners and Engineers, and encourage a continuous learning environment
• Craft end-to-end journeys and develop frameworks and principles that can be used to help align our teams
• Present design work to Product Managers, Engineers and higher level executives
• Identify risks, resolve key blockers, and establish appropriate resolution paths
• Maintain a working knowledge of emerging user interface, interaction design standards and best practices

Neat Loans has cleaned up the home financing process so that even the most complex home loans could get approved 3x faster than the industry average. This means no surprises on your home loan rate & down payment.

• Reported directly to the CTO and involved in high level product strategy conversations and decisions
• Managed and coached two Designers and established a collaborative environment between all our Partners
• Worked closely with the Engineering and Marketing teams to develop a Design System from scratch
• Qualitative and quantitative research, including competitive analysis, user surveys and interviews
• From the research findings I developed user personas and empathy maps 
• Involved in the full design life cycle: Discover, Define, Ideate, Prototype, Test, Iterate, Handoff
• Redesigned the public facing website using Webflow and made sure it was 100% responsive
• Designed the end-to-end journey for both the mobile and web experiences
• Collaborated with the Marketing team to ensure our Product was following our branding guidelines

• Client relations: worked closely with my clients and their teams to ensure smooth collaboration and communication
• Product strategy: define user personas and assist with business objectives
• User research: demographic research, understanding the user journeys and challenges
• Designed responsive websites
• Sketching & Lo-Fi prototyping using Balsamiq and other tools
• Hi-Fi prototyping using Figma, Adobe XD and early on even Photoshop
• User testing

* Planned and managed the annual trade show for the University of Gothenburg.
* Negotiated contracts and agreements with vendors, exhibitor and sponsor.

Hugo Hellberg🇺🇸