Kuwait

UI/ Visual Design

Content Design

Product Design

Front-end

Product School

Ibrahim Ali

Blymx

Typography

Prototyping

Problem-solving

Stakeholder management

Leadership

Branding

Conversion optimisation

Design systems

Zeplin

Adobe Photoshop

Adobe XD

Figma

HTML

Sketch

Blymx was born from a clear market need: brands in the GCC region are eager to scale digitally but lack product-driven partners who understand both user behavior and business outcomes. As co-founder, I set the vision, systems, processes, and strategies that enable us to act as both growth operators and experience architects.

Leveraging a decade of experience building the largest digital commerce footprint in MENA (25+ brands, 8 markets, $2B+ online revenue at Alshaya), I’ve brought that enterprise expertise into a leaner, high-velocity setup. We’re focused on optimizing every layer of the digital experience — from product discovery to conversion and retention — with performance marketing layered in from day one.

Blymx is positioned to become a regional leader in product-led growth — combining data, design, and performance into one unified offering.

I have led the Group eCommerce Product Experience team, working with BA, product managers, trading, performance marketing, and host brands to produce tailored omnichannel experiences for our customers. I built the team, hired talent, oversaw their development, delegated tasks, and established new methodologies, workflow processes, and design systems to enhance business productivity and reliability.

In the past six years, my team and I have supported over 100 product launches and market rollouts across multiple brands such as H&M, Bath & Body Works, Victoria's Secret, and many others, in Kuwait, Saudi Arabia, UAE, Bahrain, Jordan, Qatar, and Egypt. In 2022 alone, we delivered more than 3K marketing activities and more than 10 CORE features.

Ibrahim Ali🇰🇼