

Head of Product at Udang.id
Head of Product at Udang.id
If there’s one thing I love, it’s building things that truly matter. From orchestrating teams and designing systems to leading transformation, I enjoy turning ideas into meaningful change — with structure, empathy, and a bit of humor to keep things human.
I currently serve as Managing Director at Haratech, leading large-scale digital transformation and interoperability initiatives across government and enterprise ecosystems. My focus is architecting mission-critical platforms, strengthening integration landscapes, and enabling real-time, data-driven decision-making. Today, I’m deeply involved in driving MPD (Regional Revenue Management Platform), a cornerstone initiative to modernize regional revenue systems through automation, interoperability, and intelligent insights.
Previously, I led product development at Udang.id, leveraging technology and AI to support Indonesia’s aquaculture ecosystem. Earlier at Blibli.com, I helped improve conversion, customer experience, and operational performance.
I thrive where strategy meets execution — aligning teams, building scalable systems, and turning complexity into clarity. If you’re building meaningful systems, exploring GovTech, or driving digital transformation, let’s connect.