Inês Ayer🇺🇸
Senior Designer at Pentagram
About Inês Ayer
Senior Designer at Pentagram
A humanist designer with a 360º approach to problem solving. I use design as a shifter of society, through visual identity, concept and community. Born in São Miguel Island in the Atlantic Ocean between Europe and America in 1994, she graduated in 2016 from the Faculty of Fine Arts of the University of Lisbon in the BA Communication Design. In 2017 I left for Berlin to do an internship at Superunion.
After this period in Germany I decided to embark on a volunteer project at a school in Thailand. On my return to Portugal, I came back with greater motivation to invest in new social initiatives such as Decoding Creativity Barcelona, High Potentials ADCE, The Design Kids Lisbon, OFFF Academy powered by Adobe, Próxima Geração Apolitical Academy, Girls in Tech Columbia University and United Nations SDG. Programs that influenced and defined my path to build my independent design atelier, founding Studio Ayer in 2019, a practice that in 3 years of existence has already collaborated with 12 countries in building +80 projects. I also pursued a Post Graduation program in Applied Management and Economics at the NOVA business school in Lisbon to reinforce my leadership skills. I holds an MFA in Design Entrepreneurship from School of Visual Arts and Master in Design for Distributed Innovation, a Worldwide experience from Fab Academy and Institute for Advanced Architecture of Catalonia.
Currently I am based in New York working as a Senior Designer at Pentagram and developing project Aliquoti, focused on reducing neonatal mortality for BIPOC women in the U.S. I keep my scope of interests broad with a keen interest in culture and engineering biotech. Advocating to generate discussions about democracy, climate change and social equity.
I can help mentees with portfolio building, soft/hard skills development and interviews.
Expertise
What mentees say
“Inês' feedback on my portfolio was highly constructive and professional. Her attention to detail and the ability to see the project as a whole taught me how to develop and present a design portfolio more cohesively. I highly recommend her sessions for designers at any level! Inês quickly understands what is needed and can provide tailored advice.”
“I appreciated how Inês helped me look at things from a new perspective. Her advice is concise and on point. You can feel her vast experience through her words, and I am grateful she took the time to share some of her knowledge with me. Thank you Inês!”
“Inês gave constructive feedback and was extremely detailed in her inputs for my portfolio. Had a great session!”