Switzerland

Product Design

UX Design

UI/ Visual Design

Branding and Identity Design

Customer Experience (CX)

Growth Hacking

Program Management

Project Management

UX Research

Crispycoach Berlin

Master's degree

Certificate in Advanced Studies

Bachelor's degree

Inês João

Senior Product Designer

Spotify: In the Spotlight

Monetisation

Qualitative research

Communication

Collaboration

Problem-solving

Time management

Empathy

Organisation skills

Leadership

Blog writing

Webflow

Adobe Illustrator

Adobe Photoshop

Airtable

Amplitude

Asana

Figma

Jira

Miro

Mural

Stakeholder management

Critical-thinking

Branding

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

CARE is on a journey to make preventive healthcare accessible, understandable, and actionable to everyone. It combines in-person traditional health analyses with personalized coaching, as well as a mobile app powered by artificial intelligence to help people live a longer and enjoyable life.

- Customer research across all touchpoints to collect actionable qualitative and quantitative insights. 
- Workshop facilitation for product discovery, website and apps together with management, customer support and product.
- Conceptual and Interface design for new and existing product features and service offerings.
- Define and streamline design and product ways of working.

Co-leading exploration, validation and prototyping of ideas to create new business innovation models for the Migros Group (search fields: finance and sustainability).
- Customer, expert and market research to explore a topic and create new business models.
- Acting like a founder for a new venture with focus on branding, landing page, ads and email marketing. 
- Performing interviews and user testing of website and customer journeys.
- Lead facilitator of team rituals, workshops and stakeholder presentations.

- End-to-end design for internals tool to improve developer productivity (Backstage), from gathering user insights to designing the user experience and defining the future vision. 
- Design strategy, user research and foundational design to support the product vision for the Identity and Management product area.
- Design of core features of the hardware product Car Thing. 
- Design strategy, UX and stakeholder management for scaling Sharing across all Spotify features and surfaces.
- Define rituals, ways of working and communication for the Design Team. Active participation in interview processes for design and user research, as well as global Spotify design initiatives to help shape ways of working, processes and communication. 
- Actively involved in the community experience and mental health efforts for Spotify Germany.
            

    
    

    
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Leading design for product growth and supporting feature teams in growing the digital product that helps improve lives through better eating.

- Design and strategy for new user experience to improve retention and increase revenue across all platforms (iOS, Android, Web). Conceptualize and design new and improved product features.
- Design and coordination of business development partnerships (Nike, Samsung) and marketing support for social media.
- Define product strategy and priorities for the team. Creation of product requirements and coordination of product development. 
- Lead moderator in UX workshops and scrum ceremonies (sprint planning, retros, backlog grooming).
            

    
    

    
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Leading design efforts to grow the no.1 app for people who love fishing.

- Design and strategy for the new onboarding and new user experience, increasing the number of users by 2M in 9 months.
- New ways of monetizing the product, doubling subscription revenue in 1 year. Marketing support for social media, app store/play store and SEO strategy.
- Design and strategy for the development of new product features and design of internal design system.

Redesign of master21 website - coding boot camps and part-time courses within technology and design.

- Design concept, information architecture and visual design with close support during the website implementation.
- New brand and visual design guidelines and creation of a modular design system and style guide.

Ginetta is one of the top digital agencies in Zürich with a team of 60+ researchers, strategists, designers, and engineers.

- Design lead on web and mobile projects focusing on business strategy and concept (workshops, pitches, user research), along with UX and UI design (wireframes, visual design, prototyping, motion design). Project management and coordination of client projects.
- Design and coordination of the company’s website and portfolio. Coordination of the internship program and mentorship of new designers.
- Office coordination support for client events. Organization and management of the sponsorship of MirrorConf 2016 in Portugal.

Clients: SBB, Zurich Versicherung, Crowdhouse, Helsana, Sympany, Doodle, AXPO.
            

    
    

    
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Invited to join a team of psychology students from the University of Coimbra to help them redesign the print version of the University Magazine for Psychology (RUP). This was a side project parallel to my full-time job.

First designer in a young marketing and web agency leading different projects with a focus on brand redesign, editorial design, advertising and digital marketing. Clients were based in Portugal, Brazil and Africa.

Inês João🇨🇭

About Inês João

Expertise

What mentees say