

Founder & Creative Director at studio_ink_work
Founder & Creative Director at studio_ink_work
I'm Ioanna, a Greek creative director & founder of the Amsterdam-based independent creative consultancy studio_ink_work. By having a bit of a hybrid role – with one foot in strategic branding, the other in creative direction, and an elbow in graphic design – I strive to connect those disciplines, gather a uniquely talented team, and make some cool stuff in the process.
As a creative professional, I believes that we all have a responsibility to shape the world with our visuals and words. My vision to 'reverse the tide of overspecialisation in the design world, and reinstate multidisciplinarity as the status quo', led me to launch The Pool: a global creative collective of creative visionaries, with whom I grow & craft sleek brands with a collaborative approach.
“Finds everything exciting” is my most valuable skill listed on my CV – as a natural people person who thrives in developing and empowering other professionals, along with being a certified yoga & mindfulness instructor, I am keen to discover the best way of mentoring & supporting the person I'm in discussion with.
“Ioanna is really amazing, she gives you very personalised advice, inspirations you can check, and even offer things you can look out for or work on to reach your goal. The session was really inspiring. :)”