Ira Nezhynska🇩🇪

Creative Director at Independant

About Ira Nezhynska

Creative Director at Independant

Hi! I'm Ira 👋 I'm a brand builder and fractional creative director in open-source decentralized tech who helps engineers-turned-founders win the hearts and minds of early adopters using the power of aesthetics.

Unlike many other people of my craft: → I speak the language of PMF, fundraising, marketing and copywriting, → I work with engineers side-by-side, in a tech-team-immersion way, → I know Web3 inside-out, all its heights and dark unexplored corners.

I guide tech founders through the following transformations:

▉ Branding for new projects: setting alpha/beta PoC on the road to mass adoption. ▉ Rebranding for early-stage companies, or reverse-engineering brand reputation: identifying the cause of an existing not-what-we-wanted company reputation and shifting it to the Ideal Image as fast as possible. ▉ 360° brand visual experience for multi-day tech events. ▉ Creative direction for R&D projects and campaigns. ▉ Design strategy and brand governance for distributed communities and DAOs.

I do it in three ways:

Brand consulting — best for those who have in-house designers and need the right direction. Brand training — my signature workshop Brand Lab Extravaganza on-demand for accelerators and builder residencies. Hands-on brand work — for those who love the all-inclusive style.

Expertise

DesignMarketingBrandingGraphic DesignUI/ Visual DesignBranding and Identity DesignContent StrategyCommunicationPresentation skillsStakeholder managementBrand positioningBrand strategy

Sessions with Ira Nezhynska

Mentorship Session (30 min): Mentorship session