Irina Ashkenazy🇬🇧
Head of Growth & Marketing at Sweatcoin
About Irina Ashkenazy
Head of Growth & Marketing at Sweatcoin
Hi, I’m Irina, and I have over 10 years of experience in leadership, growth, marketing, and scaling startups globally. Throughout my career, I’ve built and led lean, high-performing teams that have driven massive growth, including helping scale Sweatcoin to tens of millions of users in just days. I specialise in designing ultra-high-velocity B2C growth loops fueled by product virality, network effects, and content-driven strategies. I’m passionate about helping early-stage teams move fast, grow smartly, and build systems that scale.
I can help you with mentoring in areas like: • Growth strategy and execution • Building viral loops and network effects • User acquisition and retention • Scaling products globally with lean teams • Growth marketing and CRM strategy • Team building and leadership in remote-first environments • Career development in growth, marketing, and startups
Expertise
Sessions with Irina Ashkenazy
- Mentorship Session (30 min): Mentorship session