Irina (Eera) Sidorina🇫🇷
Head of Creativity | FR at Canva
About Irina (Eera) Sidorina
Head of Creativity | FR at Canva
Hey!
I am a Senior Creative Director with 17+ years experience in visual production, creative strategy, brand positioning development, art direction and creative leadership with an emphasis on the fashion, beauty and luxury fields - focusing on sustainability.
I am successfully managed numerous complex projects as a senior creative lead for global advertising agencies including Ogilvy, Publicis and Young&Rubicam. In addition, I spent years working as a Senior Creative Director in international fashion magazines such as Marie Claire, Glamour and Harpers Bazaar.
Selected clients: Canva, Zalando, Acne Studios, Guerlain, Dior, Celine, Massimo Dutti, Bugaboo and more.
Apart of that, for the past 7 years I am focusing on mental health and self-realisation journey, studying psychology, emotional intelligence, neuroscience, mindfulness, meditation and other spiritual practices. I combined knowledge I gather from those beautiful disciplines and created my own methodology for self-realisation journey.
I have a string desire to help and support creatives to succeed in the professional and personal life. Let's make our lives and planet better together.
All the love, Eera
Expertise
Sessions with Irina (Eera) Sidorina
- Mentorship Session (30 min): General mentorship
What mentees say
“Thank you so much, Irina! In the beginning I was a bit lost , I just wanted to check well my cv and portfolio. But Irina, your help was incredibly friendly and valuable. You provided me with valuable insights and an open pathway for self-assessment, helping me to clarify my goals and understand strategically where I want to go.”
“Irina shared very valuable and actionable advice. She got me thinking about my career goals in detail and how having a plan is essential to getting the results I'm looking for. I can't wait for our next session :)”
“Sometimes, a single kind word or a warm smile can propel us forward. However, Irina exceeded all expectations by offering an abundance of valuable information, insightful advice, practical tips, and constructive feedback. Now, I have a clear picture of myself, of where I am, and where I stand. With the help of Irina, I believe I can move forward and enhance myself.”