Brazil

Creative writing

Content Strategy

Content Creation

Faculdade LabPub

Faculdade Cásper Líbero

Isabela Borrelli

Curation & Community

Communication

Critical-thinking

Project management

Content creation

Content editing

Tiktok

Trello

Youtube

WordPress

- Book curation: catalogue management and acquisition editor;
- Community development: connection between publisher, authors and readers;
- Multichannel Content Strategy: content and social media strategies.

- Portfolio Management: Managed a portfolio of non-fiction works, averaging two book releases per month.
- Market Trend Monitoring: Monitored and analyzed publishing market trends to identify new opportunities.
- Multichannel Content Strategy: Developed comprehensive content strategies, including scriptwriting, video hosting/presentation, and social media copywriting.
- Editorial Timeline & Stakeholder Management: Tracked and maintained editorial schedules while managing relationships with domestic and international literary agents, authors, and vendors.
- Feasibility Assessment & Catalog Strategy: Evaluated financial and operational feasibility and developed long-term catalog strategies.
- Curation & Acquisitions: Headed the curation and acquisition of both domestic and international book titles.

- Editorial Coordination: Coordinated all editorial content, managing the magazine production and the GROW digital platform.
- Community Management: Managed the official GROW Telegram channel, focusing on community building, content distribution, and subscriber engagement.
- Video Content & Scriptwriting: Wrote scripts and hosted Pílulas, an exclusive monthly video mini-course about the book of the month for subscribers.
- Podcast Production & Hosting: Coordinated and hosted the GROW podcast, Por que ler?.
- Event Organization: Organized and curated Mastertalks, a series of monthly live lectures featuring prominent market experts.
- Marketing Media: Created video content for marketing and social media channels.
- Book Curation & Product Design: Curated book selections and designed the thematic TAG subscription box for the Young Adult audience (e.g., Hotel Magnifique experience).

- Social Media Launch & Growth: Formulated the launch strategy and coordinated the official TikTok channel for iq, driving growth to 50k followers and over 350k likes within 6 months.
- Financial & SMB Journalism: Authored deeply researched news pieces and features for IQ 360 (a personal finance news portal) and Azulis (a platform providing digital solutions and editorial content for small and medium-sized businesses).

- Multimedia Journalism: Covered the startups and innovation ecosystem section, authoring deep-dive features and later writing, producing, and hosting the video program Se Liga no Ecossistema.
- International Assignment: Selected by the company for an international assignment in Silicon Valley (USA) to produce a special feature and analytical report on the region.
- Special Reports & E-books: Served as the lead reporter responsible for the end-to-end production of specialized e-books and editorial reports.
- In-Depth Research & Interviewing: Conducted thorough research in economics, business, and technology, interviewing prominent domestic and international industry experts.

Isabela Borrelli🇧🇷