

Senior Product Marketing Manager at Grab / University of Glasgow
Senior Product Marketing Manager at Grab / University of Glasgow
I believe marketing is more than just selling a product – it plays a key role in shaping the product experience. Starting in general marketing, I shifted to product marketing to shape solutions that not only simplify life but also deliver real impact, joy, and value.
Let’s chat about: Building go-to-market strategies that connect emotionally with users Creating impactful, user-centred product experiences Navigating the transition into product marketing Industry-related or any other topics!
“Isabela was easy to talk to. Her positivity was motivating and she offered thoughtful suggestions throughout our conversations. She patiently answered all my questions and I truly appreciated her support. I would wholeheartedly recommend her to others.”
“I had an incredible session with Isabel, whose communication skills and subject knowledge are truly amazing. She addressed all my doubts with clarity, providing examples that enhanced my understanding. Her problem-solving approach and motivation inspired me throughout our time together. She also shared valuable resources that I found immensely helpful. I highly recommend”
“Meeting with Isabela is amazing - not only did she clarify the theoretical side of PMM but also applied it to her day to day job which made the concept even more concrete (and memorable)!”