Brazil

Product Design

UX Design

UI/ Visual Design

AI Design

Master's degree

Isabela Sousa Guimarães

Sr Product Designer

Usability Testing

Product strategy

Qualitative research

Communication

Collaboration

Problem-solving

Team player

Presentation skills

Conflict resolution

Stakeholder management

Community management

User research

Webflow

Asana

Figma

Glassdoor

Maze

Notion

Midjourney

Hotjar

Intercom

Miro

Mixpanel

Empathy

Critical-thinking

Project management

Content research

Event organisation

Typography

Relationship management

Referrals

Product roadmap

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to identify star candidates, evaluate technical ability, and close hires

Hiring software engineers

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

Best practices for running productive design critiques.

Running effective design critiques

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

As a Senior Product Designer at Remedy Product Studio, I specialize in user-centric design, UX/UI strategy, and end-to-end product development, being allocated to projects from the B2B and B2C SaaS spectrum. Spearheading design systems, collaborating cross-functionally with product and engineering teams, and driving innovation through research, prototyping, and user testing by creating intuitive, scalable, and visually compelling experiences that enhance user engagement and business impact.

As a Senior Product Designer at Bitboundaire, I collaborated with cross-functional teams to provide usability and design support for AI-focused products in finance and real estate for B2B and B2C SaaS. I conducted user research, developed wireframes, and worked closely with stakeholders to define and execute design solutions.


Main Project: 
Rendair AI - AI-Focused Product for Rendair (https://https://www.linkedin.com/redir/suspicious-page?url=www%2erendair%2eai%2F%29

Results Since Launch (Collected from 03/24 to 12/24): 
- Company Break-even with New Product Approach
- Partnership with Ingatlan Designer: Hungarian partner for Rendair AI in 2024
- ↑ 20.98% in Active Subscriptions
- ↑ 13.86%. in Daily Generations (01/24-12/2)
- ↑ 99.72x in User Registration


Overall Responsibilities:
- Conducted research, user testing, and data analysis to inform design decisions.
- UX/UI Strategy: Develop wireframes, prototypes, and high-fidelity designs aligned with business goals.
- Design Systems: Maintain and evolve design systems for consistency and scalability.
- Collaboration: Work closely with product managers, developers, and stakeholders to define and execute design solutions.
- Prototyping & Testing: Create interactive prototypes and conduct usability tests to refine experiences.
- Innovation & Trends: Stay updated on design trends, tools, and best practices to drive continuous improvement.

Worked with usability and design efforts for 5 squads, working on Request Management flows, integrations, and continuous product improvement, focusing on HR, Customer Success, and Finance verticals.
Collaborated with the UX Research department on Pipefy's Discovery of Personas, understanding complex Agent-related flows, and mapping user journeys
Ensured adherence to established usability standards from the Design System across the entire product, even asynchronously.
Created and presented design documentation, including user flows, responsive and mobile-first wireframes, and interactive prototypes using tools such as Figma, Miro, FullStory, and Usertesting.
Collaborated with product management, engineering, and business stakeholders to identify project requirements and measure impact through Mixpanel.
Oriented the implementation of designs from concept to code, applying HCI principles and guidelines throughout the development process.
Developed sitemaps, usage flowcharts, and navigation architecture to enhance user experience.
Followed WCAG accessibility standards and implemented custom keyboard controls for improved accessibility.
Conducted benchmark research to understand competitors and set goals for the product.
Utilized moderated and unmoderated usability testing, desk research, and qualitative and quantitative approaches to guide product improvements within key customer journeys and Jobs to be Done.
Planned, estimated, and delivered research insights to the UX Research team in continuous delivery research, frequently engaging with customers to gain valuable insights into user behavior.
Partnered with Support, Customer Success, and Customer Education teams to create user journeys.
Organized workshops for cross-functional employees to foster engagement, collaboration, and brainstorming.
Managed workload using Pipefy, Notion/Google Drive for documentation.
Maintained open team communication and synchronized goals using Slack, Zoom, and Gather (Town) tools.

Responsible for the Design department of the startup PEG Accounts - a B2B SaaS hospital financial management company, working with Mic, Sketch and later Figma to develop new flows for continuous product improvement and Design System development for this and other products of the company.
Responsibilities:
- Creating agnostic Design System components for use in more than one company product 
- Design Sprint process with stakeholders for MVPs of the company's smaller products
Creation of sitemaps, usage flowcharts and navigation architecture
- Benchmark elaboration
- Managing, screening and applying moderate usability tests via Zoom for continuous product improvement
- Accompanying the development team during the design and development process in the same sprint 
- Participation and collaboration in scrum rituals for process agility throughout the sprint
- Focus on responsive desktop design

Work as an interface designer at Flow: a UX/UI Design agency. Responsible for mobile and responsive desktop design in several projects, including websites, financial investment platforms, ERPs, SaaS for grain export and mobile app.
Responsibilities:
- Generation of low fidelity (paper), medium and high fidelity wireframes using Sketch, and prototyping using Invision
- Creation of sitemaps, usage flowcharts and navigation architecture
- Benchmark elaboration
- Elaboration of protopersonas according to market research
- Generation of Design Systems and Styleguides for mobile and desktop 
- Asynchronous communication and export of components to third-party development team via Zepplin
- Communication, presentation (recorded video and in videoconference) and negotiation with stakeholders and third parties for each project
- Creation of complementary materials such as social media and instructional design (e-book) via Adobe creative suite
- Deliverables at various stages of product maturity - from MVPs to scale-up processes

Founding member of Picuá Design - Junior Design Company of the Federal Uiversity of Uberlândia.
A company run by students and supervised by faculty tutors in order to enable quality work to organizations and lower income population and provide market experience to beginner bachelors.

UX Design process in a startup from the CIAEM core (UFU incubator) for app to wireframes of medium fidelity.

- Elaboration of personas;
- Creation of prototypes of low (paper) and medium fidelity (digital);
- Creation of information architecture;
- Production of visual identity, stationery and iconography.

Main software used: Illustrator, Photoshop, Invision

Director Of Quality Improvement of the Junior Design Company of the Federal University of Uberlândia.
Among the activities performed are: participation in the creation process of the company's products, assistance in administrative and document management, and management of part of the final delivery of the products.

Isabela Sousa Guimarães🇧🇷

About Isabela Sousa Guimarães

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