Canada

Product Design

UX Design

UI/ Visual Design

3D Design

Interaction Design

UX Testing

UX Research

Certificate

Master of Arts

Bachelors

Iuliana Strambeanu

Senior Product Designer

Usability Testing

Prototyping

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Organisation skills

Presentation skills

Leadership

Accessibility

Design systems

Human computer interaction

User research

Figma

Jira

Miro

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

I am in charge of the full design process from discovery to design, to user testing and working with developers to support implementation. My designs solved users pain points and improved conversion. I'm also contributing to the long term design vision of the company.

I make sure that other designers in other parts of the company have the tools and the information they need to be successful. 

I manage and guide our design intern during the summer terms when they work for Rewind.

- Re-imagined the Activity and Transaction History data tables across web and native mobile platforms.
- Added new features and made design improvements to Oanda's trading platforms (native Android, native iOS, web, desktop app).
- In charge of end-to end design process (initial discovery, design and prototype, test, iterate, implement, launch, iterate based on user feedback).
- Assisted the UX manager with the recruitment process for UX design candidates and co-ops (reviewed resumes and portfolios, led co-op interviews, participated in decision making).
- Trained new members of the team and mentored designers.
- Set up the foundations of a design system and helped maintaining it.

Participated in a design sprint with stakeholders, product managers, and engineers to redesign the homepage for the GTA communities website. Created wireframes, mockups, and prototypes for user testing. Mentored designers on user testing methodologies and practices. Involved in discussions around the creation of the design system.

UX design lead in an agile team working on the online banking app and website. Redesigned the online banking registration that saved the bank $2 million by addressing user pain points. Reimagined the password reset flow, estimated to save the bank at least $1.8 million during the next fiscal year.

Responsibilities
•	Examined analytics and conducted extensive research (user interviews, contextual inquiry) to discover pain points and opportunities for improvement.
•	Ensured that designs met level AA of WCAG 2.0.
•	Used Axure RP, Sketch, and InVision to create user journeys, site flows, wireframes, interactive prototypes and high-fidelity mockups.
•	Used Powerpoint and Keynote for sitemaps, personas and presentations.
•	Presented designs to large groups of stakeholders and team members (25-30).
•	Created illustrations and icons in Illustrator.
•	Used Zeplin to handout mockups to engineers.
•	Planned and conducted in-person and remote user testing sessions.

Product designer for the company’s SaaS customer analytics platform. 
- Responsible for research, UX / UI artifacts and user testing. 
- Collaborated closely with fellow designers, product manager and engineers to add new features, which led to substantial increases in subscription and retention. 
- Contributed to the design system by adding new UI elements and patterns.
- Ensured that designs met level AA of WCAG 2.0.

In charge of the the UX vision for promotional campaigns launched on the customer-facing website airmiles.ca. Presented designs to large groups of stakeholders.

•	Performed competitive analysis and user research.
•	Established the information architecture, site flows, and navigation using Axure.
•	Designed responsive pages for the high traffic website airmiles.ca (Desktop and Mobile).
•	Built low and high fidelity wireframes in Axure, and visual elements in Photoshop and Illustrator.
•	Worked in collaboration with project managers, art directors, copywriters, and engineers to iterate designs and deliver products on time.
•	Presented designs to large groups of stakeholders (12-15).
•	Employed heuristics and followed best practices.

- Created end to end experiences for small businesses. In charge of the whole process from research to design, to user testing and coding.
- Designed interfaces and visual elements using Illustrator and Photoshop.
- Coded responsive websites in HTML and CSS.

- Created HTML and CSS pages and published them on the high-traffic website airmiles.ca.
- Used Airmiles’ proprietary CMS to produce marketing campaigns (American Express, BMO, Sobeys, LCBO, Metro, and Rexall).

•	Built websites using HTML, and CSS focusing on cross-browser compatibility and SEO.
•	Collaborated with the CEO of the agency to understand business requirements for each project and client.
•	Worked closely with the graphic designer to adapt and create designs for web environments.
•	Created intro pages in Flash.
•	Built picture galleries and slides.

Iuliana Strambeanu🇨🇦

About Iuliana Strambeanu

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