Germany

Graphic Design

UI/ Visual Design

Motion Design

Branding and Identity Design

Graphic design studio GONZO

Peter the Great St.Petersburg Polytechnic University

Iuliia Ivanova

Senior Brand Designer & Creative Lead

Communication

Collaboration

Problem-solving

Organisation skills

Leadership

Brand strategy

Branding

Design systems

Adobe Illustrator

Adobe Photoshop

Figma

Adobe Creative Suite

Adobe After Effects

Empathy

Time management

Critical-thinking

Brand positioning

Illustration

Typography

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Best practices for running productive design critiques.

Running effective design critiques

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Managing being the only designer at your company and working with non-designers.

Being the only designer

Ways and resources to improve your design skills.

Improving design skills

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

• Led a full rebrand for FloRunner, an international flower wholesale business with €50M+ annual turnover, resolving brand inconsistencies and delivering a unified brand book to improve consistency across global markets.

• Developed a complete visual identity system for RemoteHands.nl, including iconography, brand guidelines and marketing assets tailored to a technical B2B audience in IT and cloud infrastructure.

• Created brand identities and launch-ready materials for early-stage ventures including EasyLanguage AI and SupplyChainPro, supporting clearer market positioning and business readiness.

• Built scalable visual systems, templates and marketing assets that strengthened brand consistency across sales, digital and partner-facing communication.

• Rebuilt and maintained the company’s visual identity system, establishing quality control standards for consistent brand execution across digital platforms, office environments and construction-site materials.

• Designed high-impact sales collateral and B2B presentation materials that strengthened market credibility and supported client-facing communication.

• Streamlined internal workflows and digital asset libraries, reducing project turnaround time by 15% and improving collaboration across departments.

• Developed reusable marketing templates and scalable design assets that improved efficiency while maintaining brand consistency across key touchpoints.

• Joined as the company’s first in-house designer and built foundational design workflows, reusable asset libraries and standardized templates that improved marketing team efficiency by 13% within the first quarter.

• Managed the full production cycle for 200+ page technical catalogs and product manuals, translating complex product information into clear visual communication for a technical B2B audience.

• Systematized the brand identity through a comprehensive style guide across print, packaging and digital materials, improving consistency across customer-facing touchpoints.

• Supported marketing and sales communication with structured visual assets designed for clarity, usability and brand consistency.

Iuliia Ivanova🇩🇪

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