

Global Strategy Director at Granite Digital
Global Strategy Director at Granite Digital
Strategy Director at Granite Digital, specialising in brand strategy, digital transformation and sustainable growth. I partner with senior leaders across Ireland, the UK and the US to shape strategies that strengthen brands, unlock commercial value and support long-term organisational ambition.
Previously co-founder of Connector (acquired 2020). Began my career early, building a 10M-reader digital platform at 12 and moving into entrepreneurship and strategic leadership soon after.
My work spans B2B, finance, FMCG, tech and semi-state sectors, with a focus on clarity of mission, modern marketing and measurable impact. I’ve been recognised in the Business Post 30 Under 30 and have received 30+ national and international awards, including the Spiders, Shorty Awards (USA), DMA Awards, and Content Marketing Institute Awards.
I also lecture, run workshops internationally, and contribute to industry publications, including Understanding Social Media (Kogan Page).