Armenia

UX Design

UI/ Visual Design

Berlitz School

European Solidarity Corps for Youth (ESC4Y)

Department of Theater Decoration Yerevan Theater & Cinema State University

Izabella Avetisyan

Product Designer

Behance

Public Speaking

Product strategy

Communication

Critical-thinking

Team player

Figma

Adobe Creative Suite

Sketch

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

- Proficiency in conducting A/B testing using platforms like Hotjar and other industry-standard tools. This allows me to gather valuable user insights and data to inform iterative design improvements and optimize conversion rates effectively.
- Extensive experience in crafting intuitive page hierarchies, ensuring that key information is prominently displayed to capture user attention and guide them seamlessly through the conversion funnel.
- A deep understanding of marketing principles and best practices, enabling me to create designs that not only captivate users aesthetically but also drive meaningful engagement and conversions.
- Collaboration with PPC teams to align design strategies with paid advertising campaigns, resulting in cohesive and consistent messaging across various touchpoints.
- Strong analytical skills, with a proven ability to interpret data and analytics to identify patterns, uncover user behavior insights, and make data-driven design decisions.

Izabella Avetisyan🇦🇲

About Izabella Avetisyan

Expertise