Izaro 🇲🇽

About Izaro

Senior Researcher & Strategist at Sofia

I described myself as curious by nature, always asking why and trying to understand human and social behavior. That’s why I decided to study Sociology, in order to understand and analyze human society and relationships.

In 2008 I started my career working for Public Government in Culture and Migration projects in Spain, where I come from. At the same time, as a complement to my social studies I started a degree in Market Research and moved to Lisbon for a year to keep on studying. In 2014 I got an International Trade Scolarship and Master’s Degree from the University of the Basque Country and moved to Mexico City to work.

In Mexico I started working as a Design and User Researcher in Product Design, Service Design and Strategic Research projects for global companies such as financial, real state, consumer goods and tech companies. I have also worked in international projects in Brasil, Guatemala, Ecuador, Colombia and India. In my spare time you can find me practicing yoga, doing macrame, going for a walk around the city or trying a new restaurant.

Expertise

Sessions with Izaro

• Mentorship Session (30 min): General mentorship

What mentees say

“Izaro is a fantastic mentor! I really enjoyed my conversation with her. She's super friendly and knowledgeable. She provided great insight into her research process along with helpful links to resources. Thank you! :)”

“I came to Izaro with some questions about validating user research and building better research strategies. She was very insightful and helped me with a current project I am working on. Thank you for your help!”

“Izaro es super cálida, y receptiva! a su vez su devolución fue muy objetiva y precisa. Excelente experiencia”