United States

UX Design

Branding and Identity Design

Design Operations

Product Design

Interaction Design

UX Research

Master of Fine Arts - MFA

Jackson Wang

Head of UX

Product strategy

Collaboration

Problem-solving

Critical-thinking

Leadership

Unity

Figma

Adobe Creative Suite

Led UX team efforts for games:  Panda Pop, Harry Potter: Hogwarts Mystery and Champions Ascension (blockchain game)

​​Managed UX spending budget and negotiated beneficial terms with external UX vendors to reduce operating expenses

Established best practices for production processes, rapid prototyping, and design standards. Evaluated technology improvements and trained staff to ensure skill proficiency in rapidly changing environment 
Improved onboarding and core gameplay UX for Panda Pop resulting in an increase in bookings and virtual currency sink

Delivered training to ensure skill proficiency among a staff of 8 and position for advancement; improved employee retention by 90% and securing promotions for two team members

Drove creative design and game experience to grow game revenue by 600% between 2018-2020. Phase 10 revenue grew 60x from $500K to $30M while UNO grew 5x from $7M to $35M.

Ramped up a global UI/UX team from zero to six UI/UX designers, two UI artists, and one UX researcher in both El Segundo and Hangzhou locations

Facilitated quarterly innovation workshops with stakeholders in Netease HQ to elevate UX understanding and design thinking

Developed lean and cost-effective methods for conducting user research, personas development, playtesting, and insight gathering that drove player retention and revenue opportunities in games

Led the UX team in unique game features and supervised an entire experience design overhaul for UI/UX of the Hit It Rich game to increase Day 7 retention by 15%, making it one of the top grossing social casino games in the Zynga game portfolio

Directed and  designed the social features for the Game of Thrones game, winning ‘Best Social Game’ at the 2019 EKG awards. Social features included Leagues, player gifting, chat, and map conquest game mechanic

Advised peer design teams on multiple games in product portfolio to deliver feedback on game features and ensure success of final product

Partnered with product, concept art, and engineering teams to establish game development pipeline, generating critical insights from internal stakeholders throughout the process, ensuring usability and player delight for games

Led a team of 2 visual designers, 4 UX designers, and 2 design technologists in the development of advanced automotive concepts in telematics, connected devices and future transportation.

Managed the creative development of the next-generation MB infotainment system. MBUX launched in 2018 and received rave press reviews for touchscreen, UI design, and intuitive navigation

Oversaw $10M budget for departmental operating expenses for equipment, tools, training, and outsourcing

Led 12-person design and art team of Zynga Poker mobile to be the top grossing game in the US and UK App Store from 2012-2014. The game captured 61% of the social poker market through great multiplayer user experience and best social features

Managed the UX strategy for Zynga Poker by focusing on multi-platform (web and mobile) parity and improved retention via social gameplay

Improved product quality across all games through establishing best practices for rapid prototyping, cross-functional synchronization, and Unity tooling 


Games Shipped:
• Game of Thrones Slots (2016-2017)
• Zynga Poker Mobile (2010-2013)
• Hit It Rich! Casino (2013)
• Zynga RMG Poker and Casino (2012-2014)
• Forestville (2012)
• Cityville Hometown Mobile (2011)
• Café World (2009-2010)

Led the creative strategy for the enterprise web applications for brand management. Managed the creative team in the development of brand materials, functional product specs, and visual design.

Client projects include:
• American Cancer Society
• Hewlett Packard
• National Geographic Society
• Ameritrade
• Mercedes-Benz

Design management, creative strategy, interface design, and functionality.

Aided in the design and creation of style guides detailing corporate branding guidelines, templates, and HTML implementation.

Created and delivered project strategy and business proposals to clients through effective presentations, and successfully secured $20M in new business in travel, financial services, and technology industries: British Airways, Compaq, and Visa.

Designed the online companion to CNN's Cold War special documentary. Collaborated with the team on content structure, video footage, and web development.

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