Thailand

UX Design

Service Design

Product Design

QA Engineer

Project Management

Development Operations

Master of Business Administration - MBA

Bachelor's degree

Jajaa P

Product Owner

Communication

Collaboration

Problem-solving

Critical-thinking

ChatGPT

Figma

Jira

Confluence

• Secured smooth & successful product cycles of 16 million users based by acting as the liaison between Business, Engineering, UX/UI Designers and Legal/Compliance teams.
• Increased user’s discoverability and engagement ~45% by leading to develop fund personalization, fund compare and transaction history in Mutual Fund project.
• Produced comprehensive training materials that has helped 7 cross-functional units (branch, sales, help desk, contact center, digital care, IT support, and business teams) to facilitate efficient investigation of customer complaints.
• Reducing risks more than 50% by conducting test cases to perform PVT testing every month before going-live to make sure it meets the expected outcome.
• Directly managed over major incidents per year alongside the digital care team, ensuring prompt resolution and optimal customer satisfaction.
• Met 96% all features deadlines by eliminating technical roadblocks and incidents in investment projects of Debenture, Common Stock and Mutual Fund.

• Acted as the liaison between Business, Engineering, UX/UI Designers and Legal/Compliance teams.
• Encouraged more open communication among business team, engineering and design teams, resulting in increase of pace of feature development life cycle.
• Product backlog management and user stories prioritization to maintain projects’ budget.
• Owned product roadmap and met 96% all feature deadlines by identifying and eliminating technical incidents.

• Collaborated with e-commerce platforms (Lazada & Shopee) to expand debit card user base by providing time-limit discount coupons which were sold out in 5 minutes every Thursday night.
• Drove user growth by serving as Product Marketing for saving account and debit card.
• Collaborated in innovative product marketing strategies in physical debit card (Thanachart Justice League Chibi) in partnership with MasterCard and Warner Bros., featuring iconic characters like Wonder Woman, The Flash, and Batman.
• Maintained marketing budget by efficiently managing timelines, end-to-end processes and encompassing both front and back-office operations.
• Successfully executed campaigns by liaising with Marcom, PR, Legal, Compliance, IT, Operation, and Contact Center teams.

• Raised more than 50% in user accessibility and convenience by enhancing Western Union money transfer across countries experience from bank branch/ATM to call center experience. 
• Implemented bill payment options (via credit card and leasing bills) to allow users to conveniently make payments at well-known nearby locations such as 7-11, Big C, True, dtac, Tesco Lotus, Central Department Stores, and Thailand Post. 
• Serve as an intermediary to facilitate communication between external and internal parties using marketing tools, with the aim of creating novel products and services, ensuring timely execution, and alignment with strategic goals. 
• Effectively managed budget allocations, including funds for advertising and sales promotions, while ensuring not to exceed budget limit for 2.5 consecutive years.

• As Account Executive, successfully managed Brands DAKS LADY, JEANLOUIS SCHERRER, and LOUIS FONTAINE, collaborating with the design team, sourcing materials, and orchestrating new collection launches, resulting in enhanced brand positioning and successful product launches.
• Assessed initial and seasonal inventory needs, optimizing order quantities for improved supply chain efficiency.
• Spearheaded strategic and tactical merchandise and inventory management for each brand, contributing to streamlined operations and optimized stock levels.
• Conducted thorough industry and competition analysis, proactively staying informed about trends and customer preferences to drive brand competitiveness and customer engagement.
• Controlled operational costs to meet targets, effectively managing profits and sales volume, achieving annual sales goals.
• Researched and integrated new innovations, collaborating with the technician team to enhance production processes and create unique product designs, fostering innovation and product differentiation.
• Collaborated closely with production managers, overseeing and troubleshooting production processes, ensuring smooth operations and rapid problem resolution.

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