Nigeria

Product Marketing

Digital Marketing

Content Marketing

Business Development

Account-based Marketing (ABM)

Project Management Diploma

Biochemistry

James Praise

Founders Connect

Product Marketing Manager

Marketing In Action Newsletter

Product strategy

Communication

Stakeholder management

Leadership

Analytical skills

Brand strategy

Marketing strategy

Facebook Ads

Figma

Google Ads

Google Data Studio

HTML

HubSpot

LinkedIn Ads

Google Analytics

As chief editor of the Marketing In Action Newsletter, I share marketing examples, templates and frameworks to help marketers and founders tilt the odds better in their favor.

I own Inbound Marketing OKRs and oversee end-to-end growth experiments.
I design, execute and manage multi-channel marketing campaigns including SEO, content, community, social, and events to drive customer acquisition.

Responsible for project initiatives to drive awareness, acquisition, and product-led growth through positioning, messaging, content and lifecycle marketing initiatives.

Managed Reform’s entire PLG funnel projects including; Free Trial Improvements, Pro Plan Free Trial Launch, Subscription Updates, Email Migration (Userlist → Brevo), Defining Product & Marketing Metrics, Nurture, Email & Lifecycle Flows.

I am the lead and go to person for all things growth-related, including formulating growth strategies, defining growth priorities, designing growth experiments, executing growth projects, follow-up, tracking, and impact assessment.

Leading RevOps to drive predictable revenue and growth, with the right people, data, and process.
Managing multiple teams across Sub-Saharan Africa to develop, execute and scale high-impact, multi-channel go-to-market efforts for our B2B solutions. 
Co-ordinating joint sales and marketing motions with AWS to generate leads, create demand, and achieve 3x ROI on AWS-Enabled solutions and services.

Growth and Marketing Manager for CIL Academy in African markets (Nigeria, Ghana, Kenya, Rwanda, Angola).
Leading and aligning with teams across marketing, product, sales, and customer success.
Leading initiatives across brand partnerships, agencies, vendors, PR, and event management.
Leading marketing strategy, planning, execution, and optimization across communities, social media, search engines, content, email, and more.
Coordinated ABM campaigns to support sales initiatives.
—> 7,000+ community members, 5,000+ LMS users, CAC <$0.5.

Offering my industry knowledge and expertise to train Product Marketers.
Developed and delivered a comprehensive product marketing training program that achieved a 90% satisfaction rating.
Mentored and coached trainees to achieve measurable improvements in their product marketing skills, 
resulting in a 40% increase in the number of job-reeady participants.

Led the end-to-end partnership and engagements cycle.
Owned the regional go-to-market relationships with select global technology partners (AWS, Google, Microsoft) as well as strategic regional partners (VCs, Tech Investors, Technical Schools), and industry verticals (Startups, Unicorns, Multinationals)

Hired the sales team, set sales targets, led and aligned sales and marketing velocities to business growth targets.
Developed, coordinated, and facilitated various sales initiatives.
Acquired new business accounts via outbound and inbound sales campaigns, identified key decision makers and discovered customer needs to effectively communicate value propositions and deliver best in class customer experiences.
Built a robust sales pipeline while developing comprehensive strategies for long-term success.
Oversaw the strategy and execution of website rebrand, sales enablement resources and content - presentations, FAQs, blog, newsletters and collateral.

Led corporate partnerships and growth initiatives.
Executed 360 marketing campaigns for the brand and its partners.
Designed service pricing structure, schedules and deliverables for robust implementation.
Developed personas, segmentation, and positioning strategy.
Designed landing page UX and copy, and developed new messaging and branded content.
Conducted and synthesized user research, competitive research, industry and market trends.

Did the most at the intersection of product, marketing, sales, and data.
Created compelling sales enablement materials that helped increase win rates by 15%.
Implemented a lead scoring system and lead nurturing program that resulted in a 50% increase in sales-qualified leads and a 25% increase in sales conversions.

Tailored strategies and campaigns to accomplish the company's growth objectives across Africa - Nigeria, Ghana, Kenya, Rwanda.
Technical analysis of every aspect of the user’s experience, and taking action on insights obtained to achieve robust and sustainable growth.
---> Improved retention metrics (DAU/MAU, DAU/WAU, WAU/MAU) with push notification microcopy
---> Month-over-Month growth of 194.56% (peak) and compound monthly growth rate (CMGR) of 330.94%.
---> Designed and implemented a project management framework for the marketing team, which boosted productivity by 65%.

Developed an implemented a robust Growth Marketing Strategy to achieve sustainable success and improve revenue.
Executed Go-to-Market strategies for current and new products.     
Analyzed and prepared marketing-related budgets, scheduled expenditures, and ensured that the sales quotas and goals are met accordingly.   
Implemented new sales plans, content, and promotional campaigns.
Maintained relationships with retail partners and wholesalers.    
-->  Acquired new wholesale and retail partners, and grew revenue with a CMGR of over 300%.

Managed cross-functional team and stakeholder communication, and oversaw product development from inception to implementation.
Created pricing structure for the product based on value, market need, production cost and sales cost.
Designed and executed Go-to-Market strategy for Product adoption.
Designed and implemented A/B experiments to improve conversion rate.

Devised and implemented strategies to drive conversions and achieve high ROI for partner businesses, and set the flywheel for sustainable, margin-enhancing, long-term growth.
Executed integrated multi-channel marketing campaigns for major company initiatives.
Created and managed funnel conversion tests, evaluating results and iterating.
A/B test targeting, content, copy & creative among other strategies to continually improve performance and ROAS.
Helped businesses define their brand identity with compelling visuals and language.
---> Recorded a cumulative monthly growth rate (CMGR) of 20.7% in ten months.

Led the development of marketing & communication strategies (through a test and learn approach) to drive customer acquisition, improve retention and reduce churn.
Defined marketing objectives and key results, monitored KPIs and pulled insights from the data.
---> Reduced customer acquisition cost (CAC) by 17% with a 2% increase in conversion rate (sales) within the first three months.

Demonstrated success in creating, co-ordinating and overseeing the end-to-end digital marketing life-cycle for maximum profitability.
Utilized Content Marketing strategies, SEO, SEM and Analytics tools to drive traffic, engage customers, generate leads and convert them into sales.
Coordinated email marketing of company’s products and services to new and existing clients.
---> Reached 74% more customers across all channels in first month with +29% engagement compared to previous month.

Adapted to, and implemented company processes and protocols in a short time whilst displaying maximum competency in meeting KPIs and performance metrics.
Employed CRM tools and Order Management Systems in fulfilling customers’ requirements, following up on internal processes and escalating issues to appropriate teams for resolutions.

Manipulated data files with Excel VBA and SPSS syntax to derive useful insights.
Published comprehensive reports on statistical data.
Conducted academic research in various disciplines, providing tutelage and partnership in multi-disciplinary projects.
--> Recorded a 4.81 rating (out of 5) for customer satisfaction (CSAT) with referral rate of 27.8%.

James Praise🇳🇬

About James Praise

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