Jana Stýblová🇺🇸

About Jana Stýblová

Head of Design at Hoken

I currently focus on small companies and their products. I help start-ups get off their feet, be it via branding, product architecture, user interface design, or marketing collateral: I build experiences from the inside out.

When I work with start-ups, I generally integrate fully into the team, though we all mostly don't adhere to traditional work schedules. I've built the brand and multiple enterprise and consumer facing products for Groove Technologies. I was on ground zero to help Matter.io build their first consumer facing product, a 3D-modeling web application for the small-scale production of physical products. I oriented the identity of the brand and architected the entirety of the user experience and user interface—a fully customized e-commerce experience that translated sketches and cad files into 3D printed models, metal objects, and eventually consumer products for the B2B customer.

More recently I helped redefine how people plan trips and experiences with Spot.com. As Head of Design, I created the design system, dashboards, user experience across brand + full product, on all platforms. Spot allowed for seamless collaboration in trip planning, sharing, and discovering great spots for outings, whether large or small. We built a tool that allowed us to explore the world together and all in one place. In 2019 I finished up helping Fabl build a new immersive storytelling platform (SaaS) that provides for in-depth analytics as well as a streamlined approach to building stories via a WYSWYG (what you see is what you get) architecture. Fabl is a start-up that is no longer a start-up: I've worked with them for many years and continue to be involved when they need UX / UI and Brand consultation: a lovely example of how I prefer to sustain and grow my relationships with companies.

My latest project was to deliver a massive design system and full product design spec and interactive prototype for Thrive Global's new product. I worked directly with the VP of Product and VP of Design to build the next generation of behavior change products that transform your life, one small Better Choice at a time—a life coach in your pocket, encouraging you to take your well-being journey at your own pace and celebrate your successes along the way.

Expertise

Sessions with Jana Stýblová

• Mentorship Session (30 min): General mentorship