

Service Design Lead at Emirates NBD Bank
Service Design Lead at Emirates NBD Bank
Hello! This is Jane.
Make things happen. Make sense of the mess. Make and co-create.
I bridge the gap between business and design, showcasing how “nudge” plays an important role in driving customers' behavior.
What do I do in a nutshell: Understand the current state and address customer pain points. Articulating customer quick wins and long-term strategy with other stakeholders.
I have a strong interest in improving customer satisfaction, loyalty, and advocacy across each touchpoint, and creating joyful experiences for employees. I am keen on working cross-functionally with stakeholders and creating meaningful relationships.
I recently moved from Toronto to Dubai for my new role in Service Design in Jan 2023. Excited about my new adventure as a Team Lead at one of the largest banks in Dubai. *
“Jane helped me a lot to see things that can improve. She was great! Hope many more can benefit from her experience.”
“Jane is a wonderful mentor! She gave me great advice on career planning and how to take the soft skills from my background and incorporate them into my service design. I am grateful for her guidance.”
“Jane’s ‘who are you, what do you do’ questions prompted me to take another look at my elevator pitch. Really appreciated the chance to talk with a service designer and get some learning resources.”