

Head of Strategy, CX, & Business Operations at Good Enough Parents ID
Head of Strategy, CX, & Business Operations at Good Enough Parents ID
I run operations on both sides of the P&L.
For nine years at Tokopedia and ByteDance I worked the cost side: I led the vendor transformation behind USD 14M in savings and cost avoidance, built a partner network that peaked at 3,492 agents across four cities, and led the CX workstream of the Tokopedia × TikTok Shop integration.
Since October 2025 I've worked the revenue side as Head of Strategy & Business Operations and co-owner at Good Enough Parents, owning its P&L, pricing and cash. Revenue grew 37% and net profit 27% (Jan–Sep 2026).
I led the programs behind Tokopedia Care's Contact Center World awards for Best Outsourcing Partnership and Best Contact Center Design, and served on the Contact Center World Advisory Board (2023–2024). I use behavioural science (COM-B, EAST) to design pricing and service around how people decide.
I can help you with: Moving from CX into business operations or strategy roles Managing BPO partners: commercial models, SLAs, tenders, governance Using automation and AI in service operations Building P&L, pricing and cash discipline in a small business Designing and scaling contact centers Leading managers and partner teams Award submissions and conference talks Moving from corporate to startup